Problems In The London Zoo

Problems In The London Zoo The Zoological Society of London known as ZSL was founded by Stamford Raffles in 1826 and in 1828 it was opened to member of London Zoological Society for the study of animals, Zoo was on open to public until 1947 to get aid funding. In 1926 there were major expansions to Zoo to accommodate new animals and to keep large animals into natural environment. As Zoo continues to progress and in 1931 it was worlds first open zoological park. In 60s Institute of Zoology was established. London Zoo has been known as national history and contribution to the zoological world. Despite the low visitor turn up and today its a home of wonderful animals of more then 650 species and 130 animals are used breeding purposes. Not only that its also recognized worlds first reptile hose in late 40s and in 1852 worlds first aquarium. Decimus Burton was the first architecture designer of the zoo who was also the designer of Marble Arch London and Colosseum Theater. Q1: Identify and describe one of the problems that currently exist and explain how it is potentially harming the company. Problems in London Zoo London Zoo since its opened in 1828 has played vital role in the country scientific and entertainment activity of the society. London Zoo had grown rapidly from early start and continues expending but it ran into multiple problems in 1960s and 1970s due to various reasons. One of the major problems which can be easily identified is the lack of strategy operation plan for London Zoo. Operation strategy involved keeping the routine operations in place despite the number of visitor to the Zoo. Marketing plan had work out in the past but it all goes into drain, if end of the day customers feel lost and are not entertained or managed well. Customer dissatisfaction can potentially lead to customer not returning to Zoo and as well as it can create bad impression which can harm new or returning visitors. In these competitive era of entertainment; customer satisfaction is consider a key to success, which London Zoo has failed to provide effectively over the period of time. London Zoo has failed to delight its customer by not providing quality of service for customer processing which involved managing parking areas, queues, information desk, customer handling and information processing. Fail to achieve can lead to customer unhappiness, can create chaos and seriously damage the Zoo image. Other problem can be related to Society attitude and behaviour towards the animals, today people are well more aware of animal warfare, rights and conservation. There have been questions and debate concerning what is the role of a Zoo in society, should animal be kept in captivity or used for human entertainment. People have become much more educated and are questioning the role of Zoo in the society. Attracting number of visitors and applying capacity management operation to keep them organise have been crucial problems of London Zoo for long time. It has harmed company potentially as it has lead to various problems which included cut down in development projects; number of large animals has been move to sister Zoo to cut down the cost, services quality has affected due to lack of funds. This may lead to people not returning to Zoo for next 3 to 6 years unless there has been major development or new attraction in Zoo to drag them back to Zoo. Q2. Describe the evidence that support your claim that problem exists. Problems Evidence The major problems of London Zoo as identified previously have come to know from various sources. The source has been various reviews, feedbacks and various studies have been conducted on London Zoo to identify these problems. From past experience of the Zoo we have seen the whole operations crashed when more then expected visitors attendance. Management announce save my Zoo campaign after it failed to meet the expenses. Campaign attracted 18000 visitors in a day which lead to complete chaos in Zoo; there were queues everywhere, restaurants run out of food, parking problems and visitors found them self lost. There have been continues decline in number of visitors since 60s and 70s. Number of visitors have be fluctuating because of various reasons, There has been continues increment in number of leisure and attraction places in London only, there are around 130 major attractions in London. There have been numerous communications and travel invention has made easy to travel and trip around world which has made number of domestic visitor to decline. As stated in case there has been no major development for last 30 years, but in last couple of years Zoo has done some development work to improve the visitor attendance level. There have been animal welfare, rights, law and ethics awareness as it never been previously. Britain Govt created animal welfare advisory committee in 1967 which later became Farm Animal Welfare Council in 1979. It recommends animal freedoms and rights. There are 5 major freedoms which are promoted under this council which have been given in appendix. There have been debates in society in first half 20th century but its get intensified in 1980s to protect the ethics of animals. Due to continue awareness and debate in society has made people to think about the existence of the Zoo in society and their interest towards the Zoo. Customer Quality satisfaction has been the main issue in zoo. As its mentioned in case study, as Zoological society restructured is organisational departments to improve the operations and quality of service. After reviewing various unbiased reviews, the quality of service has been poor in London Zoo and as customer feedback shows there has been lack in operation management. There have been number of issues with visitors which includes poor operations and Planning, Empty Cages, Low Food Quality, Queues Everywhere, Lack of Seating, Baby facility. Few customer reviews have been attached in appendix with references. Q3. Carry out a critical literature review to identify what is considered to be Best-Practice in the area of Operations Management related to the problem. Literature Review and Best-Practice Introduction London is one of the major tourist attraction for visitors around the world, every year approximately 150m number of tourism day trips are made to London (source: The Countryside Commission website) and estimated total attendance 50m to London attractions during 2006 (Source: Visit London website). As a result of large number of visitors; attraction increases competition and importance to continuously improve the service quality to attract large chuck of visitors coming from domestically and internationally. Literature Review As previously discussed London Zoo has number of problems from which one of the major problem is to address the issue of service quality and customer satisfaction. There are various academic studies has been conducted to address the issues related to customer satisfaction, service quality and behavioural intent. Different model present different method of measuring the service quality some author describe as gap between customer expectation and perception, alternate author believe assessing the perceive quality by customer is a component to measure quality. A literature overview of different models can be found in Cauchick Miguel and Salomi (2004) presented in table 1 below. Table 1 Proposed models for measuring service quality (adapted from Cauchick Miguel and Salomi, 2004). As it can be concluded from the diagram there is no best practice to be adapted to measure the quality service. SERVQUAL has been centre of debate for most researchers but there have been critics of its accuracy, validity and implication on all kind of service industry. There has been intense use of SERVQUAL model in different service industry like banking, fast-food restaurant, call centre and other various industries despite huge criticism of the model. As oppose to SERVQUAL other model was developed as a result of criticism, SERVPERF is comparatively less used in industries like hotels, public services, cell phones services and various other. SERVPERF critics believed its only applicable in developed countries. SERVPERF Model One of the strong critics SERVQUAL model were Cronin and Taylor (1992) and they developed their own new model based on the original model, they argued that quality service can be measured based performance only. SERVPERF model is single item scale and developed based on performance satisfaction as oppose to performance and expectation in SERVQUAL. SERVQUAL Model The SERVQUAL model is a technique that can be used to measure a gap and perform analysis of an organization between customer expectation for the service and their perceptions of the providers. It can also be used internally to perform the gab analysis of the employees and employers. It was initially based on 10 aspects if measuring the service quality of an organisation and later refined by author to five dimensions which are reliability, assurances, tangibles, empathy and responsiveness. SERVQUAL requires conduction a detailed survey or questioner to analysis the gaps between what was expected by the customer and what currently offered by the organisation. It involves relevant important of each question and measurement of perceived service and measurement of quality service provided. Conclusion From the brief literature review we can conclude that best practice can be SERVQUAL Model as its widely used in for service quality measurement model. SERVERF can be useful but its not as intensely studied and reviewed by researches and practitioners. SERVQUAL Gap Model Diagram illustrated Available at: http://www.gccrm.com/eng/content_details.jsp?contentid=2068subjectid=101 [Accessed 8 November 2009] Q4. From the conclusions drawn from your literature review and your findings within the case study create a proposal for the changes you would like to see introduced to solve the selected problem. Finding and Change Proposal A conclusion can be drowned from research, evidence and literature review that Zoo has number of problems which can be addresses by following these steps. Service Quality and Customer Satisfaction Development Work Animal Captivity and welfare Issues Service Quality and Customer Satisfaction As previously found the customer satisfaction and quality of service score was low. Furthermore the finding of review of different customer at various review sites shows that London Zoo operations have poor performance which includes poor operations and planning, empty cages, low quality food and queues everywhere. This shows there is a gap between customer perception and service provided. As suggested from literature review that customer satisfaction and perception can be achieved and that can be used to improve the services. After gathering the results from SERVQUAL model, these issues should be addressed operation management tools. Development Works There has been greater decline towards the visitors attendance due to lack of attraction and facility provided by London Zoo. The new development like African Bird Safari in 2005, In 2006 Meet the Monkeys opening and walkthroughs Into Africa Butterfly Paradise and Gorilla Kingdom and Clore Rainforest Lookout in the year 2007 by the London Zoo were encouraging and right steps towards creating more attractions, But as analysis shows its only mange to increase visitors at smaller scale and reviews shows customer were not satisfy with the new Gorilla Kingdom as their expectation were much higher then the what the got. There should be continue development in providing support facilities like baby facility, seating facility, parking, extra counters to reduce queues and journey planner for Zoo to walk through the Zoo to give complete and entertaining day out in Zoo. Animal Captivity and welfare Issues One of the major concerns by animal rights and welfare society were to address the issues related to animal facility and welfare in society. London Zoo management should work towards the captivity and happiness of animals. London Zoo should work to provide natural environment for animals so there happiness are confirmed with the entertaining of the visitors. Animal breading and preservation research work should be launched by zoological society and should raise awareness about the work been done but zoological society, so in this way instead of become party against all the animal rights and welfare organisation ZSL can actually work with hand to hand to address these issues and develop a positive society attitude. Conclusion The above mentioned points can clearly address the basic and major problems currently faced by London Zoo. It can certainly create positive and healthy attraction and attitude of the society and which can lead to new visitors and as long as returning visitors as well. Q5. Additional task: If you were appointed as a Management Consultant of London Zoo and you were requested to conduct a competitive analysis of your park versus those offered in: 1) Bristol zoo and 2) Chester zoo in order to improve your competitive edge and attract more customers; which operations mange tools/models would you use to do so and why? After so doing, what set of reasonable improvements would you suggest to the London Zoo director. Competitive Analysis To evaluate the strength of competition is the key to gain competitive edge on your competitors. The competitive environment provides opportunity to analysis the own organization and competitor as well, to achieve this edge various tools and models are available which are widely used in different industry sectors. There are different methods and techniques available to conduct a competitive analysis of different organization in similar industry. Popular models include Porters Five Competitive Forces SWOT Analysis Competitive Benchmarking Porters Five Competitive Forces Michael Porter model provides the framework to gain competitive edge by analysing the industry context in which firm operates. The competitive model is identifying the 5 basic competitive forces: Entry of competitors Threat of substitutes Bargaining Power of buyers Bargaining Power of suppliers Rivalry among the existing players Critics believe that this model is to analysis individual business strategies and extra care is required to not to underestimate current organization strength and weakness. SWOT Analysis SWOT analysis is used to analyze the competitor and identify their strengths, weaknesses; opportunities and threats which help determine the target market, competitive edge, customer services and forecasting. Strengths This is use to identify the strength, potential strategy, marketing strength, customer services and positive tangible, intangibles. Weaknesses Weaknesses involve evaluating the culture, organization structure, operation efficiency, operation capacity, market share and position on experience curve. Opportunities An opportunity is consider as a chance to introduce new product or service. Opportunity can arise due to external factors and can increase the chance of high return. Threats Similar to opportunity these may lead to potential threat, it can be social changes, customer, competitor, new technology, economic or political and regularity changes. Benchmarking Benchmarking is a process to identify performance of organizational processes and activity are best-practice. The objective of benchmarking is to evaluate business unit, division, and organisation performance as compared to similar industry. There are 5 types of benchmarking Internal Benchmarking Competitive Benchmarking Functional Benchmarking Generic Benchmarking Collaborative Benchmarking In this scenario competitive analysis should be performed using performance or Competitive Benchmarking. Competitive Benchmarking Competitive Benchmarking is used to identify and compare the company performance with a competitor. Comparison can be all dimension of a business it can range from finance, product and services, technology, development and personal polices. To increase Zoo competitiveness, it helps to understand how your operations and business processes compare to that your competitors. It allows to examination of current processes and weaknesses which help to change and improve with experience and practice. While conduction benchmarking it should be clearly define and data information shared. Wrong comparison and less information may lead to meaningless comparison. Process of benchmarking can be elaborate using following diagram. Benchmarking process [online] Available at www.pcimag.com [Accessed 17 November 2009] Improvement Recommendations Would like to suggest following recommendations: Strengthen the competitive edge and try to come over weakness identified while doing competitive analysis. Improve Quality of service and customer satisfaction Provide support facilities like baby facility, seating areas and information desk Improve daily operation task effectively Increase the big animals which can increase the competitive edge Provide animals with closer to nature living facilities Take measures to cater the animal happiness and welfare issues. Appendix Customer Reviews London Zoo, not great! On a 3 day trip to London and unfortunately was part of a day I felt could have been spent somewhere else! It is one of the worst Zoos I have ever been to! Most of the cages were empty and to be honest I have been to much better zoos!! by gooseuk7 [online] Available at: http://www.tripadvisor.co.uk/ShowUserReviews-g186338-d187553-r48182591-London_Zoo-London_England.html [Accessed 9 November 2009] London Zoo An expensive waste of time Costly admission prices to a zoo with few interesting animals and many sections and stalls empty. The admission prices are already expensive at  £13 per adult,  £10 per child, but then the ticket sellers force you to pay an extra  £1.50 optional donation. Its hard to stand up to them to avoid this donation. Car parking is expensive at  £9. There were no elephants. This has been the case for a while, and has been mentioned by other reviewers, but seems a shocking omission. There were no gorillas the whole section is boarded off and under development. The bugs area was also under development. There are none of the exotic animals like pandas any more. Many of the animals that were present stayed out of view. The food was pricey like the admission (but this is normal for such places).by yood [online] Available at: http://www.dooyoo.co.uk/theme-parks-zoos-national/london-zoo/1034722/ [Accessed 8 November 2009] Disappointing Ive been many times and this time was the most disappointing. Too many areas seemed to be in the middle of refurbishment. Night zone was too dark couldnt see anything. I like meerkats, but they seemed to be everywhere. The outback was dismal showing a lack of ideas. As Ive said Ive been before and those visits were much better, I would still go again in the hope that things improve. To be honest Chester zoo is better. By munslowl [Online] Available at: http://www.tripadvisor.co.uk/ShowUserReviews-g186338-d187553-r36778432-London_Zoo-London_England.html [Accessed 8 November 2009]

Agriculture in India Essay Essay

India ranks second worldwide in farm output. Agriculture and allied sectors like forestry, logging and fishing accounted for 18.6% of the GDP in 2005, employed 60% of the total workforce[7] and despite a steady decline of its share in the GDP, is still the largest economic sector and plays a significant role in the overall socio-economic development of India. Yields per unit area of all crops have grown since 1950, due to the special emphasis placed on agriculture in the five-year plans and steady improvements in irrigation, technology, application of modern agricultural practices and provision of agricultural credit and subsidies since the green revolution.[citation needed] India is the largest producer in the world of milk, cashew nuts, coconuts, tea, ginger, turmeric and black pepper.[8] It also has the world’s largest cattle population (193 million).[9] It is the second largest producer of wheat, rice, sugar, groundnut and inland fish.[10] It is the third largest producer of tobacco.[10] India accounts for 10% of the world fruit production with first rank in the production of banana and sapota.[10] The required level of investment for the development of marketing, storage and cold storage infrastructure is estimated to be huge. The government has implemented various schemes to raise investment in marketing infrastructure. Among these schemes are Construction of Rural Go downs, Market Research and Information Network, and Development / Strengthening of Agricultural Marketing Infrastructure, Grading and Standardization.[11] Main problems in the agricultural sector, as listed by the World Bank, are:[12] * India’s large agricultural subsidies are hampering productivity-enhancing investment. * Overregulation of agriculture has increased costs, price risks and uncertainty. * Government interventions in labour, land, and credit markets. * Inadequate infrastructure and services. Research and development The Indian Agricultural Research Institute (IARI), established in 1905, was responsible for the research leading to the â€Å"Indian Green Revolution† of the 1970s. The Indian Council of Agricultural Research (ICAR) is the apex body in kundiure and related allied fields, including research and education.[13] The Union Minister of Agriculture is the President of the ICAR. The Indian Agricultural Statistics Research Institute develops new techniques for the design of agricultural experiments, analyses data in agriculture, and specializes in statistical techniques for animal and plant breeding. Prof. M.S. Swaminathan is known as â€Å"Father of the Green Revolution† and heads the MS Swaminathan Research Foundation.[14] He is known for his advocacy of environmentally sustainable agriculture and sustainable food security.

Starbucks Financial and Business Analysis- MBA Free Essay Example, 6500 words

McDonald’s when entered the business it started as a fast food restaurant. Today, McDonald’s have diversified its business by offering premium coffee, breakfast options and many other products ranging from different market segments to affect sales of Starbucks (Alkema, Koster, & Williams, 2010). The other issue related to Starbucks was that it was rationalizing its global portfolio by growing its store too fast. This is resulting in the cannibalizing of its products as the stores are closely located. Due to this reason the company had closed down 1,000 company operated stores. 8000 stores have been closed down in United States, and remaining stores in other international markets. Starbucks was affected by the financial crisis around the world due to which its stock price declined to $10 in 2009 from $35 in 2007. However, the company managed to overcome this change and recently in 2011, the stock price went to $30. But then, its net revenues were not maintained and did not rise along with the stock price which is a greater concern for the company (Alkema, Koster, & Williams, 2010). Four most important facts: The first most important factor that contributes to the decline in sales is the economic downturn around the world which has led to financial crisis for Starbucks. We will write a custom essay sample on Starbucks Financial and Business Analysis- MBA or any topic specifically for you Only $17.96 $11.86/pageorder now Starbucks is considered to be a high quality coffee but with a high price tag. This becomes an important factor in the contribution of worldwide shutting down of the Starbuck’s cafà ©. The other most important factor is the pressure from various competitors that are trying suppressing the existence of Starbucks in the market. Competitors such as McDonalds are trying to put pressure on the company to step down as the world market leader. Various companies are offering lower priced coffee in the expectation that it would drive Starbucks out of the business (Koehn, Besharov, & Miller, 2008). The third most important factor is the growth of the company and the expansion of its number of stores around the world. This had made the company to focus on its operation in expanding the business to many parts of the world and achieving their vision which was to open 40,000 cafà ©Ã¢â‚¬â„¢s around the world. The company has diverted its focus from customers to international operations which has created disruption in its sales. The company can only survive in the market if they have care for their customers and always willing to satisfy their needs. The last important factor is to depend more on the coffee product instead of offering more varieties and diversification in its product portfolio.

Plato Republic And Video Games Essay - 1102 Words

Both Plato’s Republic and videogames offer people a unique outlook on Justice. Video Games especially role-playing games allow players to create their own justice (or lack of justice). Through the player’s choices justice either reveals itself in unexpected ways or it simply does not exist, and all is controlled by what the player chooses. The same can be said for The Republic it may not be a videogame in the same sense but it is still a mind game. Socrates and the interlocutors are creating a city with their minds, to find justice on a much smaller scale, being the soul. Plato makes it clear that the city is not real and should be treated as such. The same goes for a videogame, one must take every action and consequence with a grain of†¦show more content†¦In the sick city things become a lot more complex, the city now needs an army. Not only to protect itself from invaders but to also keep the city thriving since the city needs resources. The only way to get those resources and by going out and fighting for them. Video Games like â€Å"Mass Effect† offer one aspect of the portrayal of justice in videogames. There is a lot of power in letting the player choose their destiny. If the player doesn’t like a decision that they made then it only intensifies the importance of their actions. Socrates also tries to explain this to the interlocutors when he says, â€Å"Then the city must be made bigger again. This healthy one isn’t adequate any more† (Plato 373B). The whole city needed to be revamped because the consequence of Glaucon wanting a city with more stuff has changed the city itself. Each action that is made whether in videogames or in The Republic has its consequence. As a result of that the player or the characters have to plan accordingly to the changes they make, and value what is really important to them. Justice can also be portrayed in videogames through it being integrated into the story. Developers of the game may choose to instead depict acts of justice or injustice the way they view them instead of giving the player a choice. The goal in the end is to connect with the player and show them a different way to view justice. For example, most notably the game franchise â€Å"Grand Theft Auto†Show MoreRelatedViolent Televisions Influlence on Childrens Behaviour Essay3203 Words   |  13 PagesInflulence on Childrens Behaviour Concern about children and popular media has a long history. Plato proposed to ban poets from his ideal republic, because he feared that their stories about immoral behaviour would corrupt young minds. In modern times, moral pressure groups have tried to protect children from popular literature, the music hall, the cinema, comics, television and video nasties. Its important to see the issue of TV violence and childrens behaviour in a broaderRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesdata for each assessment. †¢ Updated the research supporting key points in each chapter. †¢ Added a Resource Locator table at the beginning of each chapter in the Instructors Manual, organized according to a chapter’s learning objectives. †¢ Added new video clips and exercise recommendations in the Instructors Manual. †¢ Enhanced the test bank by adding more application questions. †¢ Revised the PowerPoint slides. A MESSAGE TO STUDENTS: Why Focus on Management Skill Development? Given that a â€Å"skillRead MoreLibrary Management204752 Words   |  820 Pagesfunctions. Socrates’ definition of management as a skill separate from technical knowledge and experience is remarkably close to our current understanding of it. The Greek influence on scientific management is revealed in their writings; for example, Plato wrote about specialization, and Socrates described management issues.3 In ancient Rome, the complexity of a huge empire demanded the use of management techniques. In fact, much of the secret of the Roman Empire’s success lay in the ability of the Romans

The Brave New World Response Paper - 1102 Words

After reading the novel Brave New World by Aldous Huxley I realized that this is no ordinary story. It predicts a future overpowered by technology and government and where the people have no true freedom of choice. This book made me think about whether the utopia depicted in the novel would be a perfect place to live or a terrible place to live. It is hard to distinguish where the line is drawn between making life simpler and losing the meaning of life. Although some may look upon this type of life with envy I personally would rather have to work hard and earn my living than to lose the chance to make my own destiny. The first thing that made me dislike the idea of this utopia was the fact that the government overpowered the world and†¦show more content†¦No one is given the chance to move up and make more of themselves. The members of each class are ranked according to their mental capacity and physical appearance which are also predetermined before their birth. 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The Socio-Cultural Effects of Technology on Society Free Essays

string(164) " on areas such as academic performance \* Increased probability of some diseases and disorders, such as obesity \* Social separation of singular human interaction\." Group research paper: The Socio-Cultural Effects of Technology on Society Technology and society or technology and culture refer to the recurring co-dependence, co-influence, co-production of technology and society upon the other (technology upon culture, and vice-versa) (Webster’s Dictionary 5060). There are an extraordinary number of examples how science and technology has helped us that can be seen in society today. One great example is the mobile phone. We will write a custom essay sample on The Socio-Cultural Effects of Technology on Society or any similar topic only for you Order Now Ever since the invention of the telephone society was in need of a more portable device that they could use to talk to people. This high demand for a new product led to the invention of the mobile phone, which did, and still do, greatly influence society and the way people live their lives. Now many people are accessible to talk to whomever they want no matter where any of the two people are. All these little changes in mobile phones, like Internet access, are further examples of the cycle of co-production. Society’s need for being able to call on people and be available everywhere resulted in the research and development of mobile phones. They in turn influenced the way we live our lives. As the populace relies more and more on mobile phones, additional features were requested. This is also true with today’s modern media player. Society also determined the changes that were made to the previous generation media player that the manufactures developed. Take for example, today’s media players. At the beginning, cassettes were being used to store data. However, that method was large and cumbersome so the manufactures developed compact disks, which were smaller and could hold more data. Later, compact disks were again too large and did not hold enough data that forced today’s manufactures to create MP3 players, which are small and holds large amount of data. Today’s society determined the course of events that many manufactures took to improving their products so today’s consumers will purchase their products. Looking back into ancient history, economics can be said to have arrived on the scene when the occasional, spontaneous exchange of goods and services began to occur on a less occasional, less spontaneous basis. It probably did not take long for the maker of arrowheads to realize that he could probably do a lot better by concentrating on the making of arrowheads and barter for his other needs. Clearly, regardless of the goods and services bartered, some amount of technology was involved—if no more than in the making of shell and bead jewelry. Even the shaman’s potions and sacred objects can be said to have involved some technology. So, from the very beginnings, technology can be said to have spurred the development of more elaborate economies. In the modern world, superior technologies, resources, geography, and history give rise to robust economies; and in a well-functioning, robust economy, economic excess naturally flows into greater use of technology. Moreover, because technology is such an inseparable part of human society, especially in its economic aspects, funding sources for (new) technological endeavors are virtually illimitable. However, while in the beginning, technological investment involved little more than the time, efforts, and skills of one or a few men, today, such investment may involve the collective labor and skills of many millions. Technology has frequently been driven by the military, with many modern applications being developed for the military before being adapted for civilian use. However, this has always been a two-way flow, with industry often taking the lead in developing and adopting a technology that is only later adopted by the military. Winston (2003) provides an excellent summary of the ethical implications of technological development and deployment. He states there are four major ethical implications: – Challenges traditional ethical norms. Because technology impacts relationships among individuals, it challenges how individuals deal with each other, even in ethical ways. One example of this is challenging the definition of â€Å"human life† as embodied by debates in the areas of abortion, euthanasia, capital punishment, etc. , which all involve modern technological developments. – Creates an aggregation of effects. One of the greatest problems with technology is that its detrimental effects are often small, but cumulative. Such is the case with the pollution from the burning of fossil fuels in automobiles. Each individual automobile creates a very small, almost negligible, amount of pollution, however the cumulative effect could possibly contribute to the global warming effect. Other examples include accumulations of chemical pollutants in the human body, urbanization effects on the environment, etc. A Lancaster dropping bundles of 4lb stick incendiaries (left), 30lb incendiaries and a â€Å"cookie† (right) – Changes the distribution of justice. In essence, those with technology tend to have higher access to justice systems. Or, justice is not distributed equally to those with technology versus those without. – Provides great power. Not only does technology amplify the ability, and hence the strength, of humans, it also provides a great strategic advantage to the human(s) who hold the greatest amount of technology. Consider the strategic advantage gained by having greater technological innovations in the military, pharmaceuticals, computers, etc. For example, Bill Gates has considerable influence (even outside of the computer industry) in the course of human affairs due to his successful implementation of computer technology. Lifestyle In many ways, technology simplifies life. * The rise of a leisure class * A more informed society,which can make quicker responses to events and trends * Sets the stage for more complex learning tasks * Increases multi-tasking (although this may not be simplifying) * Global networking * Creates denser social circles * Cheaper prices * Greater specialization in jobs In other ways, technology complicates life. Pollution is a serious problem in a technologically advanced society (from acid rain to Chernobyl and Bhopal) * The increase in transportation technology has brought congestion in some areas * New forms of danger existing as a consequence of new forms of technology, such as the first generation of nuclear reactors * New forms of entertainment, such as video games and internet access could h ave possible social effects on areas such as academic performance * Increased probability of some diseases and disorders, such as obesity * Social separation of singular human interaction. You read "The Socio-Cultural Effects of Technology on Society" in category "Papers" Technology has increased the need to talk to more people faster. * Structural unemployment * Anthropocentric climate change Institutions and groups Technology often enables organizational and bureaucratic group structures that otherwise and heretofore were simply not possible. Examples of this might include: * The rise of very large organizations: e. g. , governments, the military, health and social welfare institutions, supranational corporations. * The commercialization of leisure: sports events, products, etc. McGinn) * The almost instantaneous dispersal of information (especially news) and entertainment around the world. International Technology enables greater knowledge of international issues, values, and cultures. Due mostly to mass transportation and mass media, the world seems to be a much smaller place, due to the following, among others: * Globalization of ideas * Embeddings of values * Population growth and control Environment Technology provides an understanding, and an appreciation for the world around us. The effects of technology on the environment are both obvious and subtle. The more obvious effects include the depletion of nonrenewable natural resources (such as petroleum, coal, ores), and the added pollution of air, water, and land. The more subtle effects include debates over long-term effects (e. g. , global warming, deforestation, natural habitat destruction, coastal wetland loss. ) One of the main problems is the lack of an effective way to remove these pollutants on a large scale expediently. In nature, organisms â€Å"recycle† the wastes of other organisms, for example, plants produce oxygen as a by-product of photosynthesis, and oxygen-breathing organisms use oxygen to metabolize food, producing carbon dioxide as a by-product, which plants use in a process to make sugar, with oxygen as a waste in the first place. No such mechanism exists for the removal of technological wastes. Humanity at the moment may be compared to a colony of bacteria in a Petri dish with a constant food supply: with no way to remove the wastes of their metabolism, the bacteria eventually poison themselves. Spook Country† introduces us to the interesting world of information immersion through the eyes of Hollis Henry, a former rock band- Curfew’s musician and the lead character in the novel. She is confident and ambitious. She quit her band because she was not making enough money for living, so she decided to start her career as a journalist. She actually started writing when sh e was little, even before she became a rock band member. It was obvious that she had a passion for writing. Hollis’s job is very complicated, she has to untangle all the mysterious things and find out information for the Node magazine which does not really exist yet. Hollis searches for a strange container throughout the entire novel and when she finally finds it in the end, she discovers that the container is ultimately filled with U. S. Government Money, â€Å"One hundred million dollars. In a set of fake pallets, along the floor. About fourteen inches deep. Little over a ton of U. S. hundreds† (Gibson 337). This makes her become a possible target for a Chinese / Cuban group intent on tagging the money with Cesium. She starts in Los Angeles and ends up in Vancouver. Henry’s assignment is to interview locative art specialist Bobby Chombo, who took his last name from a computer program which, according to the Applied Numerical Algorithms Group, â€Å"provides a set of tools for implementing finite difference methods for the solution of partial differential equations on block-structured adaptively refined rectangular grids. † Bobby is a computer geek with a fascination for the intersection of virtual space and real space. He specializes in geospatial technologies. He got into locative art after a career working navigational systems for the US military, and uses his expertise to place works of art on a VR grid mapped over real cities and towns. In my opinion, Gibson’s story is not only about locative art and how weird our world is becoming: he also has the good graces to give us a spy story, which deals with the ubiquity of information in a different way. Agent Brown and his captive junkie Russian translator, Milgrim, are on the tail of a Cuban-Chinese Spetsnaz-trained ninja believed (rightly) by the US government to be smuggling information to an unknown entity for an unknown purpose. Brown relies on satellite information to track him, another nod to the ubiquity of information, and keeps Milgrim in the dark about his actual affiliation and intent. Milgrim experiences a big shock in his life as he boards a Jet stream to Vancouver. He looses his mind completely which has never happened to him before. Prior to boarding a Jet stream, he was excited to get his hair and makeup done in Washington, DC free by Brown’s attache. Later in the novel, Milgrim crashes car in an attempt to kill Tito but he manages to escape and steals Hollis Henry’s purse which contains five thousand dollares given to her by proxy from a dead band mate, heroin overdose, Jimmy Carlyle. After all these activities are over, Milgrim wakes up in a nice bed with a nice egg breakfast next to him. As a drug addict, he is very calm and focused on what he is doing. He works with Brown very closely, their relationship is more like Brown takes control of everything and gives orders to Milgrim. They work in New York in the beginning. Milgrim is a prisoner of the world of information. In â€Å"Spook Country,† Gibson’s use of these three characters together, lets the story of Tito, Brown and Milgrim, and Hollis build to a conclusion which amounts to a great big middle finger to the war in Iraq. Gibson has illustrated characters looking, literally, for their place in the world, and they have shown that the world we live in today did not turn out to be the futurist paradise we might have wanted, validating our inevitable escape into the digital. No flying cars, no magic pill hamburgers, and no pocket computers, but works of art that we can only see if we are wearing virtual reality goggles, standing on a particular street corner. Information is all around us, rather than a thing into which we insert ourselves. The topics that I researched were the â€Å"Santeria† religion, Ochun, the National Security Agency (NSA), and the term â€Å"Big Brother†. These topics were all related in the novel â€Å"Spook Country† by William Gibson. Technology played a big a part in the plot from robots to cell phones to computers. Information as commodity was also a major influence in this novel with the use of Ipods, newspapers, and surveillance cameras. The characters depended heavenly on all these items as tools of survival. I will discuss the history, the development, and impact among the â€Å"Santeria† religion, Ochun, the National Security Agency (NSA) and the term â€Å"Big Brother†. Santeria (also know as â€Å"La Regla Lucumi†) is a combination of the West African Yoruba religion and Catholicism. The Way of the Saints, Santeria or as the descendants of the Afro-Caribbean tradition in Cuba prefers to call it. Santeria rather overemphasizes the Catholic elements in the religion, which was essentially an African spiritual path, developed by their ancestors (www. african holocaust. net). They attempted to covert Africans but while they accepted the teaching they found it did not provide â€Å"religious fulfillment†. They continued to practice their own rituals which they found was useful and effective, most importantly, filled the spiritual void in their lives. It was brought to Cuba originally by the African slaves who were brought by the Spaniards to that island. Santeria believes in one creator, one All Mighty God – (Olorun Olodumare), who created the other â€Å"semi-gods† or entities called Orishas, to deal with every facet of human life a nature itself. They interceded in on our behalf just as the Catholic saints intercede. Although the African slaves were not allowed to express their religion freely they had to â€Å"disguise† their gods, with those of the slave owners (www. santeriaspells. com) below is a small list (marked with an asterisk) what are called the Seven African Powers: 1. Olodumare (God Almighty) 2. * Ellegua (Sant Anthony of Padua) 3. * Obatala (La Virgen de Las Mercedes) 4. * Yemaya (La Virgen de Regla) 5. * Chango (Santa Barbara) 6. * Oya (Santa Therese de Jesus) 7. * Ochun (Las Caridad del Cobre) 8. * Ogun (San Pedro) In the Santeria religion â€Å"Eleggua† is the keeper of the roads and the world. Eleggua is the gatekeeper that stands in the path of life and celestial grounds. Ellegua is an Orisha (spirit) associated with â€Å"opening the ways†, or crossroads. Often depicted as a child or a small man, he is playful and a trickster god. During the ceremonies worshippers would often have a â€Å"cement head† this is apart of the ritual: A cement head with a metal spike in the top, and cowrie shells for eyes and mouth, as a representation of Ellegua which receives offerings and protects in return (wikipedia. org). The â€Å"Babalu Aye† is the Orisha name for St. Lazarus it means â€Å"Father of the World† he is commonly referred to the Father of the World. His colors are brown, black and purple. His number is 17; his symbols are two dogs and crutches. He is portrayed dressed in burlap. He is offered white wine, popcorn, sesame seed candy and a variety of grains, beans, and seeds. Many Cubans hold a vigil starting the night of December 16th. They get together and light candles and make offerings to Babulu Aye and wait for him to arrive at midnight. Come midnight they ask for San Lazaro to watch over them nd keep them and their families safe and healthy. Today, December 17, is Babalu Aye day in the Afro-Cuban religion (www. babalublog. com). In Cuban Santeria, Oshun (sometimes spelled Ochun’ or Ochun) is the goddess of love, of money and indeed of happiness. She brings all the good things of life (www. angelfire. com). This goddess is adorned with jewelry she speaks to one o f her birds, the parrot. She is the goddess of sweet water, she is found near fresh water, at rivers, ponds, and especially waterfalls. Offerings are sometimes left at the waterfalls for her. Ochun loves to dance and make merry but she does have a serious side. Many offerings are sometimes left for her at the waterfalls. Many ceremonies are located at the river (www. angelfire. com). Her favorite day of the week is Saturday and the number she is associated with is 5 (wkipedia. org). It’s been known that she had to sell her body in order to feed her children and the other Orishas came and took her children away. Oshun went insane from heartache and became depress. She wore the same white dress everyday it turns yellow over time. A gentleman by the name of Aje’-Shaluga, another Orsiha, they fell in love while she was washing her dress. He supplied her with money, and gems that he gathered from the bottom of the river. They became married and she was reunited with her children again. Ochun has played a great role in Cuban history, revealing herself as the Virgin Mary to three copper miners caught in a storm at sea in the seventeenth century and also assisted Cuban soldiers, who sewed portraits of her in their uniforms, during the second war of independence in 1895. Ochun has been called La Virgin Mambisa, in commemoration of her fierceness in fighting for the independence of Cuba; Castro’s Movement the 26th of July used the colors red and black, which are the colors of Eleggua (www. african holocaust. net). This religion welcomes all doctors, lawyers, politicians, thieves and pimps. All those who seek the power to control their own lives and want to lead them in accord with the deepest parts of their beings are candidates for initiation into Santeria. This religion seems to be an open one that accepts all races there is no discrimination within this religion. Santeria is a religion of trance, mystery, possession, blood and sex. If you want to know more, go to the ceremonies, burn the candles and dance to the drums. Skin color or language is no barriers. The ancient gods will recognize their own (www. Moonweb/Santeria/Intor. html). The National Security Agency (NSA) was created in November 1952 provided United States decision makers and leaders for more than 50 years (The Shadow Factory: The Ultra-Secret NSA form 9/11 to the eavesdropping on America. ). The NSA is the largest, most secretive, and most powerful intelligence agency in the world. With a staff of thirty-eight thousand people, it dwarfs the Central Intelligence Agency (CIA) in budget, manpower, and influence (Body of Secrets: Anatomy of the Ultra-Secret National Security Agency). Cryptologists laid the foundation of the critical role of all major conflicts: â€Å"In 1956, the General Canine enlisted the help of an outside management firm to examine the agency’s problems. The consultants recommended a complete change. The repercussions, according to a later National Security Agency (NSA) report, lasted more than thirty years. Signals intelligence would be organized according to target-countries; China and Communist Asia; and so on. Each of the section would include specific disciplines, such as cryptanalysis and traffic analysis (42). On November 23, 1956, Ralph Canine walked out of National Security Agency for the last time as Director. A message from Howard Campaigme â€Å"I was surprised to learn later that the people above him didn’t think nearly as much [of him] as we did. Mr. Canine made a tremendous impression† (43). There efforts of the use of radio intercept, radio directional finding, and processing capabilities gave United States and its Allies a unique advantage in World War I. (www. nsa. gov/History. com). The use of the Radio intercept in the National Security Agency was a vital tool often used in tracking the location of planes, missiles and also served as a communication tool for the pilots. â€Å"For Years American intercept operators in Turkey had eavesdropped on Soviet radar installations as they tracked the occasional U-2 over flight. But because the spy planes flew far too high for either Russian MIG’s or their SA-2 surface-to-air missiles, they were out of harm’s way. It was like throwing a rock at a passing jetliner. This time, however, something was different; something was very wrong â€Å"He’s turning left! † the American heard a Soviet pilot shout. A few moments later the intercept operators watched the U-2 suddenly disappear from Russian radar screens near Sverdlovsk (49). The United States spends a lot of money to protect its National Security, in 2007 $572. 4 billion dollars on national defense. In 2004 $456 billion dollars was counted for. The total estimated budget for 2007 was $2. 7 trillion dollars. Most expensive components of National defense were the cost for development and testing new highly sophisticated military equipment such as: aircraft, ships, and submarines. Spending on Nat’l defense spiked during World War II. , reaching nearly 90% of the nations total outlays. (National Security: The Information Series on Current Topics). The National Security Agency is oversea of several federal agencies: – United States Department of Defense (DOD) United States Department of Homeland Security (DHS) – Central Intelligence Agency (CIA) certain components After the September 11, 2001 terrorist attacks law makers quickly put together a new law designed to help the US fight the terrorist threat. The new law that was implemented was the Patriot Act which stands for: The Uniting and Strengthening America by Providing Appropriate Tools Required Intercepting a nd Obstructing Terrorism (Terrorism- Premeditated, politically motivated violence perpetrated against non-combatant targets by sub-national groups or clandestine agents. (USA PATRIOT) Act of 2001. The act consists of ten titles: Title I. – Enhancing Domestic Security against Terrorism (Terrorism- Premeditated, politically motivated violence perpetrated against non-combatant targets by sub-national groups or clandestine agents). Title II. – Enhanced Surveillance Procedures, Title III. – International Money Laundering Abatement and Anti-terrorist Financing Act of 2001, Title IV. – Protecting the boarder, Title V. – Removing Obstacles to Investigating Terrorism, Title VI. – Providing for Victims of Terrorism, Public Safety Officers, and Their Families, Title VII. Increased Information Sharing For Critical Infrastructure Protection Title VIII. – Strengthening the Criminal Laws against Terrorism, Title IX. – Improved Intelligence, T itle X. – Miscellaneous. One of the purposes of the act is to facilitate better cooperation and information sharing between government agencies, particularly between the IC and law enforcement agencies (National Security: The Information Series on Current Topics). In 2002 Congress and President George W. Bush created the National Commission on Terrorist Attacks on the United States to investigate all the circumstances relating to the terrorist attacks. This investigation resulted in â€Å"For nearly two years the commission reviewed relevant documents and interviewed more than one thousand people as part of its investigation. In 2004 their findings were published in the 9/11 Commission Report (National Security: The Information Series on Current Topics). The term â€Å"Big Brother† came from a fictional character in George Orwell’s novel: Nineteen Eighty-Four. The novel was about a dictator of Oceania, a totalitarian state take to its utmost logical consequence. This is where the ruling elite (The Party) wield total power for its own sake over the inhabitants. The term â€Å"Big Brother† is caused to refer to any ruler or government that invades the privacy of its citizens (www. barleby. com). Big Brother physical appearance is of Joseph Stalin or Lord Kitchener. His moustache is also similar to Adolf Hitler. After researching there was a lot of information that I learned about the â€Å"Santeria† religion, Ochun, the National Security Agency and the term â€Å"Big Brother†. I learned the history of the Santeria religion, the Seven African Powers, the gate keeper â€Å"Eleggua†, the Father of the World – â€Å"Babalu Aye†. I read about The National Security Agency development and its functions within the Agency. I also discovered the birth of the term â€Å"Big Brother† affect this term had on the government. After reading the novel â€Å"Spook Country† by William Gibson the topics that I can relate to are the National Security Agency and the term â€Å"Big Brother†. The event that affects me the most is the bombing of the â€Å"Twin Towers† on September 11. From this event security has increased in airports, on planes, trains, subway stations, buses, malls, schools and also inside Federal Government and other buildings. The term â€Å"Big Brother† is watching you are related also to today because of the September 11th terrorist attack, which brings this term to real life: â€Å"Someone is Watching You†. The National Security Agency has made it a top priority to keep the United States a safe and secured country for everyone. Work Cited Applied Numerical Algorithms Group. Lawrence Berkeley National Laboratory Berkeley, California. 2007. 8 Nov. 2008 http://seesar. lbl. gov/anag/. Bamford, James. Body of Secrets: Anatomy of the Ultra-Secret National Security Agency: From the Cold War through the Dawn of a New Century. New York: Doubleday, 2008. Becker, Ernest. The Structure of Evil. An Essay on the Unification of the Science of Man. New York: G. Braziller. 1968. Evans Masters, Kim. National Security: The Information Series on Current Topics. Wylie, Texas: Information Plus, 2007. Langone, John. National Geographic’s How Things Work: Everyday Technology Explained. Washington, D. C. : National Geographic Society, 1999. Technology, policy, ethics, and public health: a select bibliography Tavani, H. T. Technology and Society Magazine, IEEE Vol. 19, Issue 3 (2000): 26 – 34. How to cite The Socio-Cultural Effects of Technology on Society, Essays

Global Business Analysis

Questions: For this assignment you will be required to: 1. Select an existing Australian fashion retail business that is present in Australia. 2. Select 1 country (Brazil) that this existing business does NOT have a current presence in. 3. Prepare and present a comprehensive country research analysis report for this possible market,evaluating the countrys potential as a new entry market, and evaluating the countrys overall marketattractiveness and fit to the current brand and business. 4. Compare and contrast the overall potential, attractiveness and fit of each market to the companiesexisting brand and market. 5. Make a strategic recommendation to the companies board that clearly identifies why this market (Brazil) youbelieve is the best to enter first. And provide your reasons and justifications as to why you believe this. Answers: Brief overview of the brand Country Road is one of the leading clothing company producing different accessories such as the footwear and the different types of the home wares. The company has captured the entire Australian market segments by presenting the new trends throughout fashion industries (WGSN, 2016). Matt Keogh is the CEO of the concerned firm and the primary motive of the firm is to bring out the desired new fashion trends throughout the concerned Australian market segments. On the other hand, the company is offering, innovative products such as footwear and the trendy home wares as to draw the desired attention towards the firm. The company was founded in the 1974 and it is a retail private company. Macro and Micro-environmental factors The environmental factors such as the macro as well as the micro environmental factors play the most significant role in evaluating the desired growth of the concerted firm within the desired market segments. There are several factors which affect the execution of the business procedure of the concerned firm. The desired change in the fashion or the new trends creates a huge impact on the mental conditions of the concerned clients and this critically affects the growth of the firm (Adams, 2014). The political, as well as the economic factors, generate immense impact on the business of the firm. The economic condition of the nation, as well as the demographics, is important for the execution of the business process of the firm. The fashion needs to be as per the desired gender, religion and the different other factors such as age and many others as this will increase the profitability of the firm. Overview and the analysis of the market segments of Brazil Potential market size The market segments of Brazil are quite suitable for the execution of the business process of Country Road as the people throughout the country love to go with the new trends within the fashion market segments (Alred, Brusaw, and Oliu, 2012). Brazil is merely ranked fourth in the position within the worlds largest producers of garments. In the year 2013, the number of the apparels was 26,688 businesses throughout the nation. The country consists of diverse cultures and this increases the chance for the new fashion or the garment company to execute its business process throughout the selected targeted market segments. Macro environmental country analysis PESTEL Political The government is stable and there is no existence for insatiability and this provides the desired platform for the firms to enhance their business process (Carroll, 2013). On a survey report, it is found that Brazil secures the 72 position within 180 countries throughout the globe in the field of corruption. Economic A Large population of the country provides the desired platform for the concerned companies and moreover the country's potential growth is very high. Social There resides the economic inequality throughout the country as the total of 20% of the population remains beneath the poverty line. Technological The uses of the technologies have provided the desired space for the country to help large business in setting up the company throughout the different market segments of the country. Environmental The macro, as well as the micro environmental factors, needs to be evaluated perfectly as this generates enormous impact on the business process of the new firm. Legal It is important for the concerned firm to understand the desired needs of the market segments and should offer their business processes as per the desired rules and regulation of the government of that country. There are different types of the demands of the consumers as trends change critically throughout the market segments (Latusek, 2013). The different trade agreements and the opportunities generated for the evaluation of the business process are considered to be of immense importance (Means and Rankin, 2010). The financial as well as the exchange rates critically affect the setting up of the business of Country Road within the different market segments of Brazil. Competitor Analysis There are several best competitors within the fashion industry throughout the different marketplaces of Brazil; these are Havaianas, Grendene, and Mormaii. These companies are the leading fashion brands executing its business methods throughout the different segments of Brazil (Riccoboni, Callaghan, and Riccoboni, 2012). Potential manufacturing and sourcing options The potential manufacturings as well as the different options for the collection of the raw materials are easily available within the concerned market segments of Brazil (Samovar, Porter, and McDaniel, 2010). Recommendations There are different targeted market segments which help in increasing the desired profitability of the concerned firm such as Rio de Janeiro and the San Paulo. These selected target market segments will help in attracting the number of the customers towards the fashion industry. Figure: Positioning Map This positioning map will help in getting the desired information to Country Road regarding the competitors throughout the different market segments of Brazil. The use of the effective marketing mix is considered to be immense importance as this will provide the desired elevation in the profitability of Country Road. It consists of four of the important elements such as products, prices, place and effective promotions. The promotion and the branding of the different products offered by Country Road are considered to be vital as this will enhance the desired selling of the respective products of the firm (WGSN, 2016). The famous celebrities needed to be hired for creating the brand value of the firm throughout the market segments of Brazil. Conclusion The paper reflects the entry of the Country Road, a clothing fashion company within the concerned market segments of Brazil. The political, as well as the economic factors, generate immense impact on the business of the firm. Brazil is merely ranked fourth in the position within the world's largest producers of garments. This positioning map helps in getting the desired information to Country Road regarding the competitors throughout the different market segments of Brazil. References Adams, M. (2014). Latest Developments in Officers Duties of SMEs.Journal of Business Systems, Governance Ethics, 6(3). Alred, G., Brusaw, C. and Oliu, W. (2012).The business writer's handbook. Boston: Bedford/St. Martins. Carroll, C. (2013).The handbook of communication and corporate reputation. Chichester, West Sussex: Wiley-Blackwell. Latusek, D. (2013). Executive Compensation. A Review of the Latest Research.MBA.CE, 21(3), pp.3-14. Means, T., and Rankin, D. (2010).Business communication. Australia: South-Western Cengage Learning. Riccoboni, A., Callaghan, D. and Riccoboni, A. (2012).The art of selling yourself. New York: Jeremy P. Tarcher/Penguin. Samovar, L., Porter, R. and McDaniel, E. (2010).Communication between cultures. Belmont, CA: Wadsworth/Cengage Learning. WGSN, W. (2016).WGSN | Creating Tomorrow | Trend Forecasting Analytics. [online] WGSN | Creating Tomorrow | Trend Forecasting Analytics.