Group comparison in favour of ingroup identification

Group comparison in favour of ingroup identification Locus of bias: Ingroup favouritism or outgroup derogation Differentiation of group comparison in favour of ingroup identification Abstract The experiment proposed that differentiation between group comparisons transpire in favour of each participants assigned group .The experiment demonstrated how easily ingroup bias can be created, investigating minimal conditions required for prejudice to occur between groups .The experiment consisted of two parts a) a structure was to be build with an initial prize for the best group project b) students then rated all participants group projects individually. Results showed clearly that students rated their arbitrarily assigned ingroup task more positively and less negatively than their out-groups. The results demonstrated that ingroup bias was likely greater due to the competitive nature of the task. It is hypothesized that group members have a need for positive social identity which can be satisfied by favourable comparisons between in-group and out-group members. The findings support the outlook that ingroup favourability bias is stimulated by a need to maintain or enhance a posit ive social identity and that social categorization involves fundamentally a distinction between the group containing the self (Turner, 1975). Keywords: ingroup bias, outgroup derogation, intergroup relation, social identity, social categorization, collective identity Literature review Humans are primarily social animals. Not only is group living of clear contemporary importance (Spears et al., 1997), but also stands for a fundamental survival strategy that has likely characterized the human species from the beginning (Simpson Kenrick, 1997). The ways in which people understand their group membership consequently play a critical role in social conflict, agreement and intergroup integration. Sherif et al.s (1961) first observations demonstrated in addition that intergroup relations begin to sour soon after people classify others in terms of ingroup and outgroup. People are more generous and forgiving in their explanations for the behaviours of ingroup relative to outgroup members. Positive behaviours and successful outcomes are more likely to be attributed to internal, stable characteristics of the ingroup personality than outgroup members, and while negative outcomes are more likely to be credited to the personalities of outgroup members than of ingroup members (H ewstone, 1990; Pettigrew, 1979). Experiments using the minimal group paradigm (MGP), first introduced by Rabbie and Horwitz (1969) and Tajfel et.al (1971), had a great impact on subsequent theorizing and research in psychology. These studies revealed that members of the novel ingroup were favoured over members of outgroups. These results showed that a simple act of social categorization can acquire ingroup favouritism and relative outgroup derogation (Brewer, 1979; Brown, 2000). The most famous explanation of the mere categorization effect was provided by the social identity theory (Tajfel Turner, 1986). Social identity theory states that individuals classify themselves in terms of their group memberships and seek out to preserve a positive identity through association with positively valued groups and through comparisons with other groups (Tajfel Turner, 1979). in recent times psychologists also emphasize the role of the individual self in ingroup favouritism. According to some researchers (Clement Krueger, 2002), ingroup favouritism is often the result of a strong association between the ingroup and a positive self image. This necessity motivates social comparisons that favourably distinguish ingroup from outgroup members, first and foremost when self-esteem is also being challenged (Hogg Abrams, 1990). In this view, the self description therefore provides fundamental contribution to shape the ingroups prototype and in turn increases the likelihood of the development of intergroup biases and conflict (Schopler Insko, 1992). Discussion The experiments using small groups showed that the scores for the ingroup project were significantly larger than for outgroups. The intergroup bias, expressed by assigning positive attributes more strongly to the ingroup and negative attributes more strongly to the outgroup, was possibly due to a similarity between self -evaluation and ingroup evaluation and raise the question whether ingroup favouritism and outgroup derogation is caused by self competition and self-image within the group as proposed by Clement Krueger (2002). Different treatment of ingroup versus outgroup members, whether ingrained in favouritism for one group or derogation of another, can lead to different expectations, perceptions, and behaviour toward ingroup versus outgroup members. Conflict and ingroup bias can also result from the mere act of categorizing individuals into groups (Tajfel, 1969, 1978). Through the abundance of work using the minimal group paradigm, it is clear that arbitrarily dividing individu als into groups can enhance ingroup bias and outgroup hostility. Social categorization can produce ingroup bias, discrimination, stereotypes, as well as intergroup conflict arising from realistic competition between groups and intensify ingroup bias and outgroup hostility. Competition and conflicting group interests are not necessary basic for intergroup conflict. As groups view one another as likely competitors, they begin to compete, unintentionally bringing about the antagonistic rivalry they initially feared. This self-fulfilling prophecy can turn into an more and more intense conflict, as those implicated become even more convinced that the others are hostile (Sherif Sherif, 1953). In conclusion, it appears that the self is an important factor in forming impressions about new groups. Very small information about an ingroup and outgroup tends to project our own positive features onto the ingroup attributing contrastive features to outgroups. Self-imaging plays an important role in the initial exploratory stages when people become members of a new group. . Because of the centrality of the self in social perception (Higgins Bargh, 1987; Kihlstrom et al., 1988), it is suggested that social categorization involves most basically a difference between the group containing the self (the ingroup) and other groups (the outgroups) between the wes and the theys (Tajfel Turner, 1979;Turner et al., 1987). This division has an ample influence on evaluations, cognitions, and behaviour. Rationally understanding the nature of bias and conflict can suggest ways in which these forces can be channelled and redirected to endorse social harmony. For example, once people identify with a universal group identity, they may be more trusting of previous outgroup members and as a result be willing to make use of the type of personalized, self-disclosing interaction that can promote this social harmony (Brewer Miller, 1984; Dovidio et al., 1997). Consequently factors related to structural and functional relations between groups and those related with joint representations (e.g., involving joint intergroup differentiation, re-categorization and de-categorization processes) can function in a balancing and give-and-take approach (Gaertner, 2001).

Literature And The Workplace Essay -- Literature Work Labor

Literature and the Workplace The relationship between literature and the workplace environment is primarily one of human emotion and interaction. How a person feels about their work, or the issues faced within the workplace are fodder for fiction, non-fiction, and poetry alike. The majority of the working masses actually have a relatively small number of experiences. Though the work itself may be different, and the specific situations unique, the overall anxiety, fears, and concerns are generally the same. This means the audience for this type of literature is wide. Some of the common themes that are found in the literature of work might include finding one’s vocation and pride in work. These are two of the most positive experiences, and the focus of this paper. The works we will be discussing are the short story, â€Å"My Lack of Gumption,† the essay, â€Å"Pablo Picasso: Living in his own Shadow†, and the poem, â€Å"Old Men Working Concrete.† Each of these works speaks to the pride and passion of the characters doing the work. Literature is a form of expression that allows a greater range of feeling and emotion to be experienced than any other form. Theater must rely on body language and spoken dialect to form a picture and convey feeling. The written word allows insight into the mind, to see and feel what the individual is thinking at the time. Through this work, each person can relate the work to his or her own situation. In this way, literature is interpreted in many different ways depending on the experience and background of the reader. Workplace literature today... ...les; â€Å"Mary Poppins† may provide the inspiration to work with children, brining joy into their life. Young teens may find themselves drawn to Detective stories and pursuing a career in Law Enforcement. The majority of literature has some aspect of human psychology in it. If those humans are employed, there will be an element of work that the reader can relate to and perhaps apply to their own experiences. From technical guides to the literary brilliance of â€Å"Moby Dick†, literature shapes the lives of every reader. It has a place in every environment, be it the workplace or home. Pick up a book, settle under the blanket, and curl up with the mind of the writer – you are sure to find a piece of yourself there. Reference LaRocco, C., & Coughlin, J. (1995). The Art of Work: An anthology of Workplace Literature (one Ed.). Columbus, OH: Glencoe/McGraw-Hill.

Global Workforce Integration Essay -- Labor Outsourcing Integrating Es

Global Workforce Integration Outsourcing, offshoring, and workforce globalization. Those words were voiced late 1999 in Seattle inside and outside the World Trade Organization meeting. Damages in Seattle amounted to $2.5 million, and 500 plus protesters were arrested. 3 In those days, outsourcing was about moving manufacturing jobs to developing countries to take advantage of the lower salary there. The affected blue-collar US workers were acting violently out of anger and frustration since their jobs were taken away. White collar population didn ¡Ã‚ ¯t voice any opinions about the issue back then, since US had the largest demand for white collar workers. Today, white collar workers are feeling the pressure of outsourcing in America and starting to discuss the matter seriously. According to researchers at UC Berkeley, 1 in 10 current job positions in the US can be outsourced, while 1 in 6 Silicon Valley jobs are vulnerable to outsourcing. 4 Since software facilitates the white collar job outsourcing and software development is one field most prone to outsourcing, I will focus on the outsourcing issues related to software. I have chosen three specific computer companies  ¨C Peoplesoft, Oracle, HP  ¨C to discuss their outsourcing trends and make inferences about the global effects. In the end, I hope to arrive at a decision about outsourcing from the ethical analysis of the outsourcing issue. But first, let ¡Ã‚ ¯s have a look at why outsourcing is being applied to white collar job positions today. Why Outsource? A major reason for outsourcing is pay difference. Even though we have currency exchange rates between different countries ¡Ã‚ ¯ currencies, the exchange rates are only for monetary values and don ¡Ã‚ ¯t sh... ... d=20040221 3. Seattle Post-Intelligencer, The WTO Legacy, http://seattlepi.nwsource.com/wto/ 4. San Francisco Chronicle, Looking Offshore, Feb 7th, 2004, http://www.sfgate.com/cgi- bin/article.cgi?file=/chronicle/archive/2004/03/07/BUGMJ5FA9G1.DTL 5. Yahoo Currency, http://finance.yahoo.com/m5?a=1&s=USD&t=CNY 6. SFC 7. SFC 8. A. Aneesh, Programming Globalization: Technological Modes of Labor Integration, forthcoming 9. WebEx, http://www.webex.com 10. SFC 11. SFC 12. SFC 13. SFC 14. SFC 15. NEELESH MISRA, Associated Press Writer, Yahoo News, March 12th, 2004, http://story.news.yahoo.com/news? tmpl=story&u=/ap/20040312/ap_on_bi_ge/india_outsourcing_1 16. SFC 17. SFC 18. SCU, Engineering Handbook - Ethics, http://cseserv.engr.scu.edu/NQuinn/COEN288/EngrHandbook_Ethics.pdf 19. SCU 20. SCU

Congestive Heart Failure Essay

Abstract The prevalence of congestive heart failure is on the increase both in the United States and all over the world, and it is the leading cause of hospitalization in the elderly population. Congestive heart failure is a progressive disease generally seen in the elderly, which if not properly managed, can lead to repeated hospital admissions or death. Heart failure means that the heart muscle is weakened. A weakened heart muscle may not be strong enough to pump an adequate amount of blood out of its chambers. To compensate for its diminished pumping capacity, the heart may enlarge. Commonly, the heart’s pumping inefficiency causes a buildup of blood in the lungs, a condition called pulmonary congestion. Prevalence Congestive heart failure continues to grow in prevalence due to the ageing population and the survival rates of myocardial infarctions (Fundukian, 2011). Congestive heart failure means that the heart is still pumping blood, but at a slower rate than normal, so the pressure in the heart starts to increase as a result. This slower heart rate causes the heart to be unable to pump enough blood to provide the rest of the body with the amount of nutrients and oxygen that it needs. As the pressure increases in the heart, the chambers stretch to hold more blood, or they become stiff and thickened. This compensation mechanism works, but eventually the myocardium will weaken and the heart will decrease in its efficiency to pump blood. This results in a reduction of blood supply to the kidneys, which then begin to lose their ability to excrete salt and water. This lessened function of the kidney causes the body to retain more fluid. The fluid build-up then leads to edema or congestion of tissue s (Fundukian, 2011). Incidence Congestive heart failure is a serious condition with significant morbidity  and mortality. In the United States, African Americans significantly have a higher risk for developing CHF than other ethnic groups, whether or not the heart failure is preceded by a myocardial infarction. Hypertension and diabetes are more prevalent in African Americans, and that explains a large part of the racial and ethnic differences in the risks for developing CHF (Gore, 2008). Assessment. Patient’s demographics, clinical history, alongside with complete history and physical is obtained by the nurse. Head to toe assessment is done to check for any physical signs of complications from the disease, commonly dependent edema, and the functional status of the patient. The functional status, which includes the activities of daily living (ADL), is assessed to determine the severity of the disease (Ramos, Prata, Goncalves, & Coelho, 2013).In addition to the physical assessment, brain natruretic peptid (BNP), a hormone that checks for the functionality of the heart is also checked, and is a measuring tool to diagnose CHF (Ramos, Prata, Goncalves, & Coelho, 2013). Pathophysiology. Heart failure may be classified according to the side of the heart affected, (left- or right-sided failure), or by the cardiac cycle involved, (systolic or diastolic dysfunction)(Haydock & Cowie, 2010). Late blood supply edema may develop (Haydock & Cowie, 2010). Where edema occurs depends on what side of the heart is failing. Left-sided heart failure results from the inability of the left ventricle to function properly. Blood fails to get out to other parts of the body as quickly as it returns from the lungs. When blood doesn’t get back to the heart, it backs up in the lungs blood vessels. Blood is then forced into the intracellular space in the lungs causing pulmonary edema (Haydock & Cowie, 2010). Right-sided heart failure results from the inability of the right ventricle to function properly. Blood isn’t pumped to the lungs as quickly as it returns from the other parts of the body. Fluid then begins to back up in the veins and pushes out into the tissues, causing edema, most often in the feet, lower legs, and ankles. (Haydock & Cowie, 2010). Sluggish blood flow also deprives organs of oxygen and other nutrients causing fatigue and difficultly with physical exertion. The heart tries to compensate for its lack of pumping ability by becoming hypertrophic. This causes the muscle in the heart’s wall to thicken thus improving the pumping  ability of the heart (Haydock & Cowie, 2010). The heart may also increase heart rate to improve output and circulation. The kidneys eventually join in by retaining salt and water to increase volume, but this extra fluid can cause edema and further complicate the situation. (Haydock & Cowie,2010). Despite varying etiologies, there are molecular and biochemical features that contribute to heart failure (Keys & Kotch, 2004). Activation of the sympathetic nervous system causes enhancement of the adrenergic system, which in effect, contributes to loss of cardiac function. Enhancement of adrenergic functions can lead to hypertension in susceptible individuals, and in effect, contributes to heart failure (Keys & Kotch, 2004). Causes. Causes of congestive heart failure could be coronary artery disease (CAD), which is when the arteries that supply the heart with oxygen and blood become blocked or narrowed. Other causes include previous heart attack due to the tissue scarring, or cardiomyopathy which is damage to the heart muscle. Cardiomyopathy is caused by problems other than decreased blood flow. The causes include infections, alcohol, or drug use. Other factors that can contribute to congestive heart failure are hypertension, heart valve disease, thyroid disease, kidney disease, di abetes, or congenital heart defects (Fundukian, 2011) Symptoms. Symptoms of congestive heart failure consist of fatigue, dependent edema, fluid build-up in the lungs, increase in urination because of the extra fluid, nausea, vomiting, abdominal pain, and decreased appetite (Fundukian, 2011). Diagnosis of CHF is done first by physical examination, such as heart rate, and heart sounds or murmurs. If a physician believes more tests are needed, common ones include an electrocardiogram or chest x-ray to detect previous heart attacks, arrhythmia, or heart enlargement, and echocardiogram using ultrasound to image the heart muscle, valves, and blood flow patterns. The physician may also want to do a heart catheterization, to allow the arteries of the heart to be visualized using angiography. Upon getting a diagnosis of CHF, the physician will usually start with asking the patient to change things in their diet, such going to a low sodium diet. They may also want to prescribe medications. Types of medications could include angiotensin converting enzyme (ACE) inhibitors,  which block formation of angiotensin II hormone, angiotensin receptor blockers (ARB) to block the action of angiotensin II at the receptor site, and diuretics, just to name a few (Fundukian, 2011). If these primary treatments are ineffective for the patient, the physician may want to revert to other methods such as surgery. Depending on the specific problem in the heart, the physician could recommend bypass surgery, to route blood around the blocked artery, heart valve surgery for replacement or repair of a dysfunctional valve, or infarct exclusion surgery to remove scar tissue that accumulated due to a previous heart attack. The final measures would be placement of a left ventricular assisted device (LVAD), which helps to pump blood throughout the body. This is usually only used in patients who are waiting for a heart transplant. The outcome or prognosis of congestive heart failure is extremely variable. It is usually related to its functional class. These functional classes are Class 1, patient has a weakened heart but is without symptoms or limitation, Class 2, only limitation of heavier workloads, Class 3, limitation of everyday activity, and Class 4, severe symptoms at rest or with any degree of effort (Fundukian, 2011). Management of congestive heart failure. Healthcare workers play an important role in educating patients with congestive heart failure about the disease and how to manage it. According to Garcias and Wright (2010), congestive heart patients who are taught by knowledgeable nurses may have a better understanding of their disease and how to improve their quality of life and decrease mortality and hospital admission rates. Self-care is a complex and multi-faceted phenomenon that needs a comprehensive consideration of patients including their emotional situation, psychological characters, physical abilities, family support, living facilities, comorbidities (especially cognitive function) and their ability for learning. Insufficient knowledge about CHF, symptom recognition and ways of self-care along with hopelessness and psychological problems limited their abilities for an effective self-care. A supportive environment, motivation and adequate care programs using effective educational methods that build self-care skills, should be recommended to health care providers and families (Siabani, Leeder, & Davidson, 2013) There are several ways to prevent congestive heart failure. Diet management is a key factor in securing a future without  congestive heart failure. Maintaining a proper diet is crucial. Being overweight will act as a burden to the heart causing it to work harder to pump blood throughout the body. It is necessary to reduce sodium intake to avoid retaining fluids. The next step would be to increase potassium intake. Individuals who have congestive heart failure are usually prescribed diuretics to help excrete fluids causing a loss of potassium. Potassium can be found in green leafy vegetables and most fruits, particularly bananas, oranges, and dried fruit. Other factors for congestive heart failure prevention would involve exercise, not smoking and limited alcoho l consumption. (Haydock & Cowie, 2010). Various drugs are incorporated into treatment for congestive heart failure. The use of drugs is intended for reducing fluids within the body or to reduce blood pressure in the arteries of the body. Typical drugs used for treatment are Ace inhibitors, beta-blockers, digitalis, diuretics and vasodilators. Beta-blockers are intended to improve function for the left lower ventricular pumps. Diuretics are intended to assist in eliminating products that primarily contribute to congestion such as salt and water. Digitalis serves a very important role in strengthening the heart so it can serve as a more efficient, reliable, and effective pump. Treatment may involve surgery if the failure is a result of a poor functioning heart valve. Surgery could involve repair or replacement of a heart valve or in drastic cases, replacement of the heart itself (Gore, 2008). Lifestyle adjustment is necessary to effectively curtail the increasing prevalence of CHF. It is important should therefore optimize control of hypertension and diabetes (Gore, 2008). General treatment will also consist of exercise, weight loss, rest and specific attention to maintaining a suitable diet plan. The Practice Framework of a person that has congestive heart failure is greatly affected. Individuals must reduce the amount of exertion on their bodies to prevent over stimulating the heart. The limitations caused by the failure make performing even routine tasks more difficult. Some of the activities of daily living (ADL’s) that this individual might have issues with might be, getting dressed and undressed, toileting, personal hygiene, bathing and eating (Haydock & Cowie, 2010). To reduce hospitalization of the CHF patient, nurses must teach patients about illness, symptoms, diet, medication, and energy conservation. The more knowledge a nurse can give to a patient concerning CHF, the more  the patient can do to reduce hospitalizations. Gerontological nurses must provide high quality, research-based clinical care for these patients (Bushnell & Lopez, 1992). Conclusion: Congestive heart disease is a disease that grows fast in prevalence, causing a high rate of hospitalization every year. It is more prevalent in the elderly population. The symptoms of congestive heart failure mimic that of other diseases, but shortness of breath, fatigue, and dependent edema are common in patients. When taking care of patients with congestive heart failure, it is important to incorporate cultural and spiritual considerations. References Bushnell, F.K. & Lopez, E. (1992). Self care teaching: for congestive heart failure patients. Journal of Gerontological Nursing. 18(10): 27-32 Fundukian, L. J., (2011). Congestive heart failure. The Gale Encyclopedia of Medicine. 4th Ed. 2(4): 1142-1147. Detroit: Gale Cengage Learning Garcias, R.E., & Wright, V. R. (2010). Cardiology research and clinical developments: Congestive Heart Failure : Symptoms, Causes and Treatment. .† SciTech Book News Dec. 2010. Retrieved from http://go.galegroup.com/ps/i.do?id=GALE%7CA243379576&v=2.1&u=vic_liberty&it=r&p=AONE&sw=w&asid=3d10bca3f720fda0cb553c2548646db8 Gore, J.M. (2008). Ethnicity and incidence of congestive heart failure. Journal Watch.Cardiology. Proquest. Haydock, P.M. & Cowie M.R. (2010). Heart failure: classification and pathophysiology. Medicine. 38(9). pp 467- 472. Keys J. R. & Kotch, W. J. (2004). The adrenergic pathway and heart failure. PubMed, 59, 13-30. Retrieved from, http://www.ncbi.nlm.nih.gov/pubmed/14749495. Ramos, S., Prata, J., Goncalves, S.R., & Coelho, R. (2013). Congestive heart failure and quality of life. Applied Research in Quality of Life. Springer Netherlands, 9(4)4, pp. 803 – 817 Siabani, S., Leeder, S.R., & Davidson, P.M. (2013).Barriers and facilitators to self-care in chronic heart failure: a meta-synthesis of qualitative studies. SpringerPlus 2013, 2:320 doi:10.1186/2193-1801-2-320

Reconstruction in the South Essay

Reconstruction is the Federal Governments plan(s) to abolish slavery, change the way of life in the South, and to bring the nation back together after the devastating effects of the Civil War. Many Government plans were brought up but never fell through. Likewise, Presidents over the years, after the Civil War, had also brought their own Reconstruction plans to the nation. Several good things came from each plan but not one individual plan had drastically changed America on its own. Although Lincoln and his 10% plan would have reshaped the nation and connected the broken line between the North and South, however, it had never taken action because of Lincoln’s assassination on April 14, 1865. However, Reconstruction created many new social changes to the nation. Civil Rights had been shaped over many years; the thirteenth, fourteenth, and fifteenth amendments were passed giving African Americans the right to vote, and the Freedmen’s Bureau was established. Reconstruction was a long and rough time for the government and the people. Our Nation had never before needed to recover from such a tremendous loss from something like the Civil War. Reconstruction had failed in several ways. Slavery had still been practiced in the south under different titles of work, ways of life in the south had remained the same, and Redeemers made sure blacks were not represented in government. Before this particular Reconstruction plan was brought up it had been thought about for awhile by a group of Radical Republicans who created the Radical Republicans’ Plan. These Radicals wanted to spark the necessity to take action on the problems occurring in the South. The plan had consisted of three major ideas; â€Å"these ideas were based off of revenge, concern for the freedmen, and political concerns† (Travel and History par. 1). One of the ways that these Radicals wanted revenge was by â€Å"punishing the South for causing the war† (Travel and History pa r. 1). They also felt that â€Å"Southern states had to apply for readmission back into the Union and were required to submit state constitutions that ratified the thirteenth, fourteenth, and fifteenth amendments (Ohio History Central par. 11). Also when Ulysses S. Grant took office he â€Å"kept soldiers in the former Confederacy for the duty of protecting African Americans from the Ku Klux Klan and similar groups (Ohio History Central par. 11). These Radicals felt that â€Å"the federal government had a role to play in the transition of freedmen from slavery to freedom† (Travel and History par. 1). They believed that the government needed to aid former slaves into getting good work and treated fairly. Also, many members â€Å"wanted to keep the Republicans Party in power in both the North and the South† (Travel and History par. 1). This way only Republican ideas would be brought up and many Republican based laws would be passed. This is the general idea for the Radical Republicans’ plan and would not be brought up again until Ulysses S. Grant is elected into the Presidency. The former Civil War, Union General, Ulysses S. Grant was elected into office in 1868. President Grant did not take much care in his Presidency campaign because he did not care if he had won or lost. Thus, Grant did not have his own plan for the problems of Reconstruction. However, Grant was a Republican and â€Å"favored the Radical Republicans’ Plan,† (Ohio History Central par. 11) so most of what he tried to accomplish was based on these views. When Grant won his election many republicans realized that he had won by a small margin of votes. Looking deeper they noticed that â€Å"roughly 450,000 African Americans had voted Republican and the majority of whites in the South voted Democrat† (Davidson J. p. 348). Republicans in office realized that an amendment must be created to protect black voting rights so the African American population would co ntinue to vote Republican. The Fifteenth Amendment was created in 1869 and was ratified in 1870; â€Å"this forbade any state to deny any man the right to vote based on race, color, or previous condition of servitude† (Davidson J. p. 348). However, many states found loopholes to this amendment by issuing literacy tests, poll taxes, and property requirements for voting. Mainly this counted out most of the African American voting population. Although he his mostly known for his scandals, Grant had many other significant highlights during his time as President that greatly contributed to Reconstruction in the South. During his time in office, â€Å"Grant signed a series of Reconstruction related ‘Enforcement Acts’† (Simpson B. par. 6). The main effect these laws had was they â€Å"completely denied states to deny any man the right to vote† (Simpson B. par. 6). He had also signed the Ku Klux Klan act which banned the â€Å"illegal intimidation† of blacks where states were unwilling or unable to provide protection, and for private parties to conspire to violate civil rights. Violation of this law was a federal crime. Before Grant had left office, â€Å"In 1875 he signed last major piece of Civil Rights legislation until 1964† (Simpson B. par. 6). In 1877, Grant had completed his final term as President. Several years later Grant had been slipping deeper and deeper into debt from family troubles. He started to write his memoirs and later had attracted cancer. After he had finished his memoirs he had died in 1897, from the cancer he had acquired. Luckily his writings had sold more than enough copies to provide and settle his family’s debt. Reconstruction had ended in 1877, and many of Grant’s accomplishments had changed society in the South and for the future. Bibliography Davidson, James W., and Brian DeLay. U.S. A Narrative History. 1st ed. Vol. 2. New York: The McGraw-Hill Companies, Inc., 2009. Print . Foner, Eric. Reconstruction America’s unfinished revolution, 1863-1877. New York: Harper & Row, 1988. Print . â€Å"Radical Republican Reconstruction Plan.† Travel and History. Web. 11 Sept. 2009. . â€Å"Reconstruction – Ohio History Central – A product of the Ohio Historical Society.† Ohio History Central – An Online Encyclopedia of Ohio History – Ohio Historical Society. Web. 1 Sept. 2009. . Simpson, Brooks D. â€Å"Let Us Have Peace: The Presidency of Ulysses S. Grant.† Teaching American History in Maryland – Documents for the Classroom – Maryland State Archives. Web. 14 Sept. 2009. .

How to Build Positive Relationship with Close Friends

How to build positive relationship with close friends or old buddies According to Ronnie Nijmeh, even the best relationships can be challenging, therefore we must find some methods to maintain a good relationship with close friends. Also, we usually find our best friends during the secondary school period. Even you two are best friend; there are still many challenges that affect the relationship between you two.For example, when you two face a new situation, saying that going to a new school or different universities, you certainly reduce much opportunities to have a face to face contact with your friends because each of you will be busier and you will make new friends respectively. We need to try our best to maintain a close contact with close friends. Firstly, according to Lesley Petersen, the trainer of personal development, she points out that appreciating the time spent with close friends are the key.That means the most important thing is to have a regular gathering or meeting w ith your close friends. No matter how busy you are, this is the must you need to do. Only under this situation, you can hear the recent daily life from your friends and more understanding on his/ her updated news. This is the golden chance for you to share your happiness or difficulties. Also, it is the only method making you get closer with your friends as the contact on Face book or SMS cannot serve such function.Releted essay –Â  An Empty Purse Frightens Away FriendsOnly the face to face contact can impress you and let you feel warm. Secondly, as you two are best friend, faith is one of the important factors contributing to a healthy relationship. Close friends need not to deliberately find some common topics or superficial things to talk with. Try to express your inner feelings to your close friends and need not to be embarrassing, therefore your friends can feel your true heart and the relationship can be long lasting.We need to frank with our close friends even we have some discontent with her/ him or they have mistakes, because close friends are difference from hi bye friends or simple friends, we need not feel embarrass when we are pointing out their bad things. Surely, we cannot make personal attack on them but guide them back to a good way. Thirdly, in an attempt to build up a long lasting positive relationship with close friends, we need to try our best to trust our friends and do not easily affected by others’ rumors.Because he/she is your best friend, so we need to show hundred percent of support and confidence to him/ her. Even though there are some rumors heard from others, we should first understand the whole and directly ask our close friends but not suspect on him/her at once. This can show your trust to your friends. Besides, we need to be a trustworthy person. If our close friends tell us some secret, we should keep this secret in our heart but not tell others under any circumstances. Otherwise, we betray our friends.Finally, we can try our best to show our helping hands to our friends who are in need. As close friends are valuable and are the one staying with us forever, we should help them if we are able to do so. For example, providing some financial assist or some consultation advises to them if they need. If we always care about our own benefits, our friends just think we are a pragmatic person but not really want to make friends with them. Therefore, a positive relationship will not be maintained.

Marketing Success Factors of Coca-Cola Company Essay

1.0 Executive Summary This report was commissioned to analyze the ten marketing success factors of Coca-Cola Company and suggest Coca-Cola Company on how to solve the problems that had been faces. The research shows on how Coca-Cola Company achieves their success in nowadays by marketing success factors. The ten marketing success factors of Coca-Cola Company are market research, market analysis, selecting target market, SWOT analysis, marketing mix, positioning, factors that influencing customer choice, innovation, brand development strategy and implementing, monitoring, controlling. Further investigation reveal that the market problems of Coca-Cola Company. Coca-Cola Company has facing market problems such as health effect, competitors and environmental impact. Based on the study, we recommended Coca-Cola Company solve their health problem by launch sugar free, sugar less, low-calorie and no-calorie product. We recommended Coca-Cola Company solve their competitors problem by understand the culture of a country and launch a product that has not launched by others competitors before. Finally, we recommended Coca-Cola Company solve their environmental impact by using recycle plastic in their bottle. 2.0 Business Overview 2.1 History of Coca-Cola Company Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia. Coca-Cola Enterprises, established in 1986, is a young company by the standards of the Coca-Cola system. Yet each of its franchises has a strong heritage in the traditions of Coca-Cola that is the foundation for this company. The Coca-Cola company traces it’s beginning to 1886, when an Atlanta pharmacist, Dr. John Pemberton, began to produce Coca-Cola syrup for sale in fountain drinks. However the bottling business began in 1899 when two Chattanooga businessmen, Benjamin F. Thomas and Joseph B. White head, secured the exclusive rights to bottle and sell Coca-Cola for most of the United States from The Coca-Cola Company. The Coca-Cola bottling system continued to operate as independent, local businesses until the early 1980s when bottling franchises began to consolidate. In 1986, The Coca-Cola Company merged some of its company-owned operations with two large ownership groups that were for sale, the John T.Lupton franchises and BCI Holding Corporation’s bottling holdings, to form Coca-Cola Enterprises Inc. The Company offered its stock to the public on November 21, 1986, at a split-adjusted price of $5.50 a share. On an annual basis, total unit case sales were 880,000 in 1986. In December 1991, a merger between Coca-Cola Enterprises and the Johnston Coca-Cola Bottling Group, Inc. (Johnston) created a larger, stronger Company, again helping accelerate bottler consolidation. As part of the merger, the senior management team of Johnston assumed responsibility for managing the Company, and began a dramatic, successful restructuring in 1992.Unit case sales had climbed to 1.4 billion, and total revenues were $5 billion. 2.2 Mission of the Coca-Cola Company A mission statement is a statement of the purpose of a company or organization. The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. Coca-Cola Company Roadmap starts with their mission, which is enduring. It declares their purpose as a company and serves as the standard against which they weigh their actions and decisions. The mission of Coca-Cola Company is to refresh the world, to inspire moments of optimism and happiness, and to create value and make a difference. In order to achieve these missions, Coca-Cola Company must create value for all the constraints they serve, including their consumers, their customers, their bottlers, and their communities. The Coca-Cola Company creates value by executing comprehensive business strategy guided by six key beliefs which are consumer demand drives everything they do, brand Coca-Cola is the core of their business. Besides, they will serve consumers a broad selection of the nonalcoholic ready-to–drink beverages they want to drink throughout the day. They will be the best marketers in the world. They will think and act locally and lastly they will lead as a model corporate citizen. 2.3 Target Market of Coca-Cola Company The Coca-Cola Company’s beverages are generally for all consumers. However, there are some brands, which target specific consumers. For example, Coca-Cola’s diet soft drinks are targeted at consumers who are older in age, between the years of 25 and 39. PowerAde sports water target those who are fit, healthy and do sport. Winnie the Pooh sipper cap Juice Drink target children between the ages 5-12. This type of market approach refers to market segmentation. The Coca- Cola Company when advertising has a primary target market of those who are 13-24, and a secondary market of 10-39. 3.0 Marketing Success Factors of Coca-Cola Company 3.1 Market Research When attempting to implement a new Marketing plan a business must address its target market and conduct the relevant information to insure the new marketing plan both differs from the old and is better for the business. When conducting market research a business must first define the problem and then gather the appropriate information to solve the problem. There are 3 types of information a business can gather to solve its problems. First type is Exploratory Research which clarifies the problem and searches for ways to address it. Second type is Descriptive Research that used to measure and describe things like the market potential for a product and characteristics of the target market. Lastly is Casual Research which used to test a hypothesis about a cause and effect relationship. Coca-Cola Company through its market research has addressed all three types of research to define the problem raised by shareholders and gathered information to serve their needs. 3.2 Market Analysis The market analysis investigates both the internal and external business environment. It is vital that Coca-Cola carefully monitor both the internal and external aspects regarding its business as both the internal and external environment and their respective influences will be decisive traits in relation to Coca-Cola’s success and survival in the soft drink industry. The Internal Business Environment and its influence is that which is to some extent within the business’s control. The main attributes in the internal environment include efficiency in the production process, through management skills and effective communication channels. To effectively control and monitor the internal business environment, Coca-Cola must conduct continual appraisals of the business’s operations and readily act upon any factors, which cause inefficiencies in any phase of the production and consumer process. The External Business Environment and its influences are usually powerful forces that can affect a whole industry and, in fact, a whole economy. Changes in the external environment will create opportunities or threats in the market place Coca-Cola must be aware off. Fluctuations in the economy, changing customer attitudes and values, and demographic patterns heavily influence the success of Coca-Cola’s products on the market and the reception they receive from the consumers. 3.3 Selecting Target Market Once the situation analysis is complete, and the marketing objectives determined, attention turns to the target market. The soft drink market is very large, and the business cannot be â€Å"all things to all people†, so it must choose which market segments have the greatest potential. The target market is the group of customers on whom the business focuses attention. The target market is where Coca-Cola focuses its marketing efforts as it feels this is where it will be most productive and successful. The target market for Coca-Cola is very wide as it satisfies the needs for many different consumers, ranging from the healthy diet consciousness through Diet Coca-Cola to the average human through its best selling drink regular Coca-Cola. Most Coca-Cola products satisfy all age groups as it is proven that most people of different age groups consume the Coca-Cola product. This market is relatively large and is open to both genders, thereby allowing greater product diversification. There are four broad ways which Coca-Cola can segment its market is Mass marketing, Concentrated marketing, Differentiated marketing, Niche marketing The most apparent method used by Coca-Cola is with no doubt the differentiated marketing method as Coke satisfy’s a range of different markets. Diet coke satisfy’s the weight consciousness, regular Coke, Sprite, Fanta the average human, coffee, iced tea etc. Each group of beverages satisfies a particular group of people but majority the average human. 3.4 SWOT Analysis SWOT stands for Strengths Weakness Opportunities Threats. SWOT analysis is a technique much used in much general management as well as marketing scenarios. SWOT consists of examining the current activities of the organization- its Strengths and Weakness- and then using this and external research data to set out the Opportunities and Threats that exist. The Strength of Coca-Cola has been a complex part of world culture for a very long time. The product’s image is loaded with over-romanticizing, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola’s greatest strengths. Additionally, Coca-Cola’s bottling system is one of their greatest strengths. It allows them to conduct business on a global scale while at the same time maintain a local approach. The bottling companies are locally owned and operated by independent business people who are authorized to sell products of the Coca-Cola Company. Because Coca-Cola does not have outright ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlers. Weaknesses for any business need to be both minimized and monitored in order to effectively achieve productivity and efficiency in their business’s activities, Coca-Cola is no exception. Although domestic business as well as many international markets is thriving, Coca-Cola has recently reported some â€Å"declines in unit case volumes in Indonesia and Thailand due to reduced consumer purchasing power.† Coca-Cola on the other side has effects on the teeth which is an issue for health care. It also has got sugar by which continuous drinking of Coca-Cola may cause health problems. Being addicted to Coca-Cola also is a health problem, because drinking of Coca-Cola daily has an effect on your body after few years. The Opportunities for Coca-Cola is brand. Brand recognition is the significant factor affecting Coke’s competitive position. Coca-Cola’s brand name is known well throughout 94% of the world today. The primary concern over the past few years has been to get this name brand to be even better known. Packaging changes have also affected sales and industry positioning, but in general, the public has tended not to be affected by new products. Coca-Cola’s bottling system also allows the company to take advantage of infinite growth opportunities around the world. This strategy gives Coke the opportunity to service a large geographic, diverse area. Currently, the Threat of new viable competitors in the carbonated soft drink industry is not very substantial. The threat of substitutes, however, is a very real threat. The soft drink industry is very strong, but consumers are not necessarily married to it. Possible substitutes that continuously put pressure on both Pepsi and Coke include tea, coffee, juices, milk, and hot chocolate. Even though Coca-Cola and Pepsi control nearly 40% of the entire beverage market, the changing health-consciousness of the market could have a serious affect. Of course, both Coca-Cola and Pepsi have already diversified into these markets, allowing them to have further significant market shares and offset any losses incurred due to fluctuations in the market. Consumer buying power also represents a key threat in the industry. The rivalry between Pepsi and Coca-Cola has produce a very slow moving industry in which management must continuously respond to the changing attitudes and demands of their consumers or face losing market share to the competition. Furthermore, consumers can easily switch to other beverages with little cost or consequence. 3.5 Marketing Mix The marketing mix is probably the most crucial stage of the marketing planning process. This is where the marketing tactics for each product are determined. The marketing mix refers to the combination of the four factors which are price, promotion, product, and place that make up the core of a business’s marketing strategy. In this step of the marketing planning process, marketing mix must be designed to satisfy the wants of target markets and achieve the marketing objectives. The most successful businesses have continually monitored and changed their marketing mix due to respective internal and external factors and have monitored the external business environment in order to maximize their marketing mix components. First factor of marketing mix is product. Many Products are physical objects that you can own and take home. But the word product means much more than just physical goods. In marketing, product also refers to services, such as holidays or a movie, where you enjoy the benefits without owning the result of the service. Businesses must think about products on three different levels, which are the core product, the actual product and the augmented product. The core product is what the consumer is actually buying and the benefits it gives. Coca-Cola customers are buying a wide range of soft drinks. The actual product is the parts and features, which deliver the core product. Consumers will buy the Coca-Cola product because of the high standards and high quality of the products. The augmented product is the extra consumer benefits and services provided to customers. Since soft drinks are a consumable good, the augmented level is very limited. But Coca Cola do offer a help line and complaint phone service for customers who are not satisfied with the product or wish to give feedback on the products. Second factor or marketing mix is price. Price is a very important part of the marketing mix as it can affect both the supply and demand for Coca-Cola. The price of Coca-Cola products is one of the most important factors in a customer decision to buy. Price will often be the difference that will push a customer to buy our product over another, as long as most things are fairly similar. For this reason pricing policies need to be designed with consumers and external influences in mind, in order to effectively achieve a stable balance between sales and covering the production costs. Price strategies are important to Coca-Cola because the price determines the amount of sales and profit per unit sold. Businesses have to set a price that is attractive to their customers and provides the business with a good level of profit. Long before a sale was ever made Coca-Cola had developed a forecast of consumer demand at different prices which inevitably determined whether or not the product came on the market, as well as the allocation of adequate money and resources to produce promote and distribute the product. Promotion is the third factor of marketing mix. The promotional mix is the combination of personal selling, advertising, sales promotion and public relations that it uses in its marketing plan. Above the line promotions refers to mainstream media: Advertising through common media such as television, radio, transport, and billboards and in newspapers and magazines. Because most of the target is most likely to be exposed to media such as television, radio and magazines, Coca-Cola has used this as the main form of promotion for extensive range of products. Although advertising is usually very expensive, it is the most effective way of reminding and exposing potential customers to Coca-Cola Products. Coca-Cola also utilizes below the line promotions such as contests, coupons, and free samples. These activities are an effective way of getting people to give your product. The last factor of marketing mix is place. The place refers to distribution of the ways of getting the product to the market. The distribution of products starts with the producer and ends with the consumer. The Coca-Cola Company sells its products to bottling and canning operations, distributors, fountain wholesalers and some fountain retailers. These then distributes them to retail outlets, milk bar and corner stores, restaurants, petrol stations and newsagents. There are two Place strategies which are indirect distribution and intensive distribution. The Coca-Cola Company uses intermediaries in indirect distribution. That is the company does not sell its products directly to its consumers. The Coca-Cola Company uses the intensive distribution strategy. The business’s products are sold in almost every outlet including retail outlets, small shops, restaurants, petrol stations, newsagents, schools, sports and entertainment venues from vending machines. 3.6 Positioning Positioning mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Positioning divided into two which are re-positioning and de-positioning. Re-positioning involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market. De-positioning involves attempting to change the identity of competing products, relative to the identity of your own product, in the collective minds of the target market. Once a business has decided which segments of the market it will compete in, developed a clear picture of its target market and defined its product, the positioning strategy can be developed. Positioning is the process of creating, the image the product holds in the mind of consumers, relative to competing products. Coca-Cola and Franklins both make soft drinks; although Franklins may try to compete they will still be seen as down market from Coca-Cola. Positioning helps customers understand what is unique about the products when compared with the competition. Coca-Cola plan to further create positions that will give their products the greatest advantage in their target markets. Coca-Cola has been positioned based on the process of positioning by direct comparison and have positioned their products to benefit their target market. Most people create an image of a product by comparing it to another product, thus evident through the famous battles between Coca-Cola and Pepsi products. 3.7 Factors that Influencing Consumer Choice When making decisions on products a business must look at factors that influence consumer choice such as psychological factors, Socio cultural factors, Economic factors and Government Factors. Psychological factors such as motivation, perception, lifestyle, personality and self concept, learning, and attitudes influence the consumer’s behavior towards a product and Coca-Cola has addressed this issue by introducing Diet Coke to satisfy different lifestyles. Socio cultural factors such as culture, subculture, socio-economic status, family and reference groups influence the consumer’s behavior towards a product. The family is probably the biggest influence on buying behavior. Marketers also need to focus product design and promotion of both males and females. When planning a marketing strategy, the marketing manager should know which member is the main decision-maker for the product so that promotion can direct at that person. Economic factors such as Disposable income and discretionary income. A person’s economic situation will influence the sorts of products they will buy. Economic situation is determined by a number of factors such as level of income, savings and ability to borrow. The more a person earns the greater their ability to buy goods and services. Coca-Cola has addressed this side of the influence by maintaining a low price on the price of its products. Government Factors such as new regulations, inflation, interest rates all influence consumer spending and choice. Decisions made by the government at all levels will have an effect on the buyer’s behavior. Government policies also influence the level of economic activity which affects consumer’s confidence and ability to borrow. 3.8 Innovation Innovation generally refers to the creation of better or more effective products, processes, technologies, or ideas that are accepted by markets, governments, and society. Innovation differs from invention or renovation in that innovation generally signifies a substantial positive change compared to incremental changes. Coca-Cola has been able to survive and grow in an ever-changing market because of its ability to systematically innovate and deliver new products. In the late 90s the company, typically showing earnings growth of 15-20% per year, turned in three straight years of falling profits. It was apparent that the market was changing and in order to keep up with these changes, Coca-Cola had to move from a single core product to a total beverage company. 3.9 Brand Development Strategy Brand development strategy of Coca-Cola has been far reaching and has managed to remain in the limelight ever since it became a favorite with the non alcoholic drinkers. It has been noticed that brand loyalty is an important factor in maintaining the number one position. It is often hard to say exactly why we buy one company product over another. Companies such as Nike and Adidas spend large amounts of money trying to win consumers away from their competitors who make products that are very similar. The popularity of the brand is often the deciding factor. Over the time Coca-Cola has spent millions of dollars developing and promoting their brand name, resulting in worldwide recognition. ‘Coca-Cola’ is the most recognized trademark, recognized by 94% of the world’s population and is the most widely recognized word after â€Å"OK†. Coca-Cola red and white colors and special writing are all examples of world-wide trademarks. There are a number of branding strategies: Generic brand strategy, Individual brand strategy, Family brand strategy, Manufacturer brand strategy, Private brand strategy and Hybrid brand strategy. Coca-Cola utilizes the Individual brand strategy as Coca-Cola major products are given their own brand names e.g Fanta, Sprite, Coca-Cola etc although they may be presented as different lines they operate under the name of Coca-Cola. 3.10 Implementing, Monitoring and Controlling Implementation is the process of turning plans into actions, and involves all the activities that put the marketing plan to work. Successful implementation depends on how well the business blends its people, organizational structure and company culture into a cohesive program that supports the marketing plan. For its further success, Coca-Cola must impose several key changes. Production needs to be on time and meet the quota demanded from wholesalers. It must also be efficient so as not to build inventory stocks and inventory prices. The marketing needs to be motivated and knowledgeable about the product. The forms of promotion such as advertising must be attracting and enticing to the target market to get the greatest amount of exposure possible for the product. This will ensure the success of the product in the stores. Distribution of the product must be efficient. This problem has already been taken care of with convenient transport routes to commercial areas and transport already being arranged. Monitoring and controlling allows the business to check for variance in the budget and actual. This is important because it allows Coca-Cola to take the necessary actions to meet the marketing objectives. There are three tools Coca-Cola should use to monitor the marketing plan which are Sales Analysis, Market Share Analysis, Marketing Profitability Analysis. The sales analysis breaks down total business sales by market segments to identify strengths and weaknesses in the different areas of sales. Sellers of Coca-Cola products vary from major retail supermarkets to small corner stores. This gives the products maximum exposure to customers at their convenience. Market share analysis compares Coca-Cola business sales performance with that of its competitors. Coca-Cola looks to increase its market share by over 60%. With the changes Coca-Cola is currently undergoing, they aim to regain an iron fist control of the market. Target market various age groups and lifestyles from high school students too universities, and male or female. This analysis looks at the cost side of marketing and the profitability of products, sales territories, market segments and sales people. There are three ratios to monitor marketing profitability; they are market research to sales, advertising to sales and sales representatives to sales. The results of these three tools can help Coca-Cola determine any emerging trends, such as the need for a different product. Comparing these results with actual results gives the business an idea on when to change. 4.0 Market Problems 4.1 Health Problem Coca-Cola is a carbonated soft drink. Since studies indicate â€Å"soda and sweetened drinks are the main source of calories in the American diet†, most nutritionists advise that Coca-Cola and other soft drinks can be harmful if consumed excessively, particularly to young children whose soft drink consumption competes with rather than complements a balanced diet. Studies have shown that regular soft drink users have a lower intake of calcium, magnesium, ascorbic acid, riboflavin, and vitamin A. A common criticism of Coca-Cola based on its allegedly toxic acidity levels has been found to be baseless by researchers; lawsuits based on these notions have been dismissed by several American courts for this reason. Although numerous court cases have been filed against The Coca-Cola Company since the 1920s, alleging that the acidity of the drink is dangerous, no evidence corroborating this claim has been found. Frequent exposure of teeth to acidic drinks increases the risk of tooth damage through dental erosion. This form of tooth decay is unrelated to dental caries. Consume too much of carbonated soft drink will threatening kidney, increase diabetes risk, Increase obesity risk and others diseases that will affect our healthy. The people with diabetes to consume sugar is strictly prohibited because the hormone insulin in the body is not enough, not even able to convert these sugars into the muscle sugar (glycogen). As a result, blood sugar (glucose) will be increased and dangerous. Carbonated drinks rich in calories. Calories that enter the body can increase the risk of obesity. 4.2 Competitors Coca-Cola Company has many competitors in the soft drink industry, such as Pepsi, Sarsi and so on. The main competitor of Coca-Cola Company is Pepsi. Pepsi is clearly a market challenger to market leader Coca-Cola Company. Pepsi’s trendy advertising featuring American pop stars, from Michael Jackson to Britney Spears is clearly geared towards American young consumers. On other hand, Coca-Cola Company‘s approach to the market has traditionally been more wholesome relying â€Å"more heavily on images of happiness and togetherness, tradition, and nationalism.† However Pepsi has made its share of blunders as well. Pepsi Blue, a blue, berry-flavored version, has gone the way of Pepsi soft drink disasters, Crystal Pepsi and Pepsi Clear had been discontinued. Around the world, there are many local brands compete with Coke. In South and Central America Kola Real, known as Big Cola in Mexico, is a growing competitor to Coca-Cola. On the French island of Corsica, Corsica Cola, made by brewers of the local Pietra beer, is a growing competitor to Coca-Cola. In the French region of Brittany, Breizh Cola is available In India, Coca-Cola ranked third behind the leader, Pepsi-Cola, and local drink Thums Up. 4.3 Environmental Impacts In December 1990, Coca-Cola Company announced that they would begin using recycled plastics (PET) in their bottles, but they have not followed through. The technology to make 100% recycled-content plastic bottles has been available in the United States since the U.S. Food and Drug Administration gave its approval in 1994 for food contact applications. Coca-Cola Company is abandoning the decades old practice of packaging its soft drinks in recycled content containers like aluminum cans and glass bottles in favor of non-recycled plastic. Coca-Cola Company no use the PET in their bottles cause the plastic waste is increasing ten times faster than recycling of plastic soda bottles. The packaging chooses by Coca-Cola Company seriously effect health and environmental impacts. Coca-Cola’s plastic soda bottle in particular, stem from extraction of non-renewable resources, energy consumption in manufacturing and in the refining of raw materials and industrial processes used to produce plastics have seriously effect health and environmental impacts. 5.0 Recommendation 5.1 Health Problem Coca-Cola is a carbonated soft drink. As we know that consume too much of the carbonated soft drink will threatening our kidney, increase diabetes risk, increase obesity risk and others diseases. Coca-Cola Company should put more effort on innovation of new product that good for health. Coca-Cola Company can produce sugar free or less sugar Cola-Cola product. Coca-Cola Company has success produce sugar free Coca-Cola product such as Coca-Cola Light. Besides, Coca-Cola also creates Coca-Cola Zero which is low-calorie compare with other Coca-Cola product. Besides, Coca-Cola Company can keep launch low-calorie and no-calorie product. The ingredients use must be in high-quality and can be part of a healthy, balanced diet. Coca-Cola Company can also help consumers manage calorie by introduce smaller packaging sizes in markets to make sure that consumer will no consume too much at one time. In addition, Coca-Cola Company can try to produce isotonic sport drinks that have not produce before. Isotonic sport drinks can reduce the risk of water intoxication by replenishing fluids and electrolytes in a ratio similar to that normally found in the human body. It is good for health. 5.2 Competitors The Coca-Cola Company is the world’s leading soft drink manufacturer. Coca-Cola Company has many competitors in the soft drink industry. The main competitor of Coca-Cola Company is Pepsi. Coca-Cola have difference competitor at difference country. Coca-Cola Company must understand the culture of a country before they launch their product. Coca-Cola Company need to know their product name sounds good or not according to the language and the meaning of their name at the country. If Coca-Cola Company do not know the culture of a country, Coca-Cola Company is hard to defeat the competitor at that country. Besides, Coca-Cola Company can launch a product that has not launched by others competitors before. Coca-Cola Company can try to produce new taste of Coca-Cola soft drink. The creativity of a company is very importance in innovative a new product to defeat their competitors. Coca-Cola can try mix the fruit taste they have not mix before to produce a new product that their competitors have not produce. In addition, Coca-Cola Company can also have a promotion to promote their product. Promotion can be discount promotion, free gift promotion, lucky draw promotion and so on. Most of the consumer like buy goods when have promotion. Coca-Cola can use promotion strategic to defeat their competitors. 5.3 Environmental Impacts In December 1990, Coca-Cola Company announced that they would begin using recycled plastics in their bottles, but they have not followed through. Coca-Cola Company no use the recycle plastic in their bottles cause the plastic waste is increasing ten times faster than recycling of plastic soda bottles and seriously effect health and environment impacts. Coca-Cola Company Should uses the recycle plastic in their bottles to reduce the increasing the plastic waste. Plastic waste can be reducing by recycling the plastic bottle and produce new plastic bottle. If Coca-Cola Company still uses non-recycle plastic in their bottle, the plastic waste will keep increasing and the raw material for producing plastic will decreasing. This will cause lack of material to produce others plastic product. Besides, recycled plastic can reduces all of the associated health and environmental impacts compared to production of non-recycle plastic from raw materials. When Coca-Cola Company use non recycle plastic, extraction of non-renewable resources like oil and gas for the plastics industry occur. Highly energy intensive consumption in manufacturing when production of non-recycle plastic. Furthermore the refining of raw materials and industrial processes used to produce plastics associated materials generate toxic chemicals posing a risk to worker safety and public health. So, Coca-Cola Company should use recycle plastic to solve this problem. 6.0 Conclusion Nowadays, Coca-Cola Company is a very successful beverage company because of their market success factors. The market success factors of Coca-Cola Company are market research, market analysis, selecting target market, SWOT analysis, marketing mix and so on. The Coca-Cola Company faces some market problems such as health effect, competitors and environmental impact. We have suggested Coca-Cola Company solve their health problem by launch sugar free, sugar less, low-calorie and no-calorie product. Coca-Cola Company understands the culture of a country and launches a product that has not launched by others competitors before. Finally, Coca-Cola Company must use recycle plastic in their bottle to solve environmental impact. From the report, we learn the market success factors of Coca-Cola Company and their history. We know about the Coca-Cola Company problems and the ways to solve their problems. 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